Gain an unfair advantage for your dealership

Advanced Facebook, Google and LinkedIn Advertising for automotive dealers made simple.

 
 
Essential software for any automotive retailer serious about Google and Facebook advertising.

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Drive more leads & sales from Facebook, Google and LinkedIn advertising.

Lower the cost per lead and cost per sale from your campaigns.

Increase conversion rates of the leads you generate from all marketing channels.


Features

Drive more leads & sales volume.

Enable and optimise high performing ads like Facebook Lead Ads, LinkedIn Lead Gen Forms and Driftrock’s own experiences. Our clients, such as BMW see an increase in lead volume by 2.8X, and lower CPL of 56%.

Increase conversion rates of Facebook & Google leads.

Automatically optimize lead gen campaigns for lead quality and conversion, by tracking individual ads or keywords through to car sales. 

Personalized marketing for each retailer.

Quickly deploy thousands of local, personalized campaigns for your dealer group across the country. 

Increase aftersales and retention.

Our clients have seen a 2.25X increase in service bookings, by nurturing customers using social ads after purchase.

Nurture leads with Custom Audiences.

Increased your lead conversion rate 56% by nurturing leads through to sales using Automated Facebook and Google Audiences. 

Weather triggered brand campaigns.

BMW saw an increase in ad engagement of 1/3rd for 4X4 xDrive campaigns when it rained and snowed, using Driftrock weather activated campaigns. 


How it works

  1. Book a time to talk to one our expert strategists.

  2. Our strategist will get to know your business and help setup your Driftrock account.

  3. Connect your Facebook, Google and LinkedIn accounts or we’ll help you create a new ones.

  4. Upload or connect your used and new car product feeds, or we’ll help you create one.

  5. Select from our library of top performing creative, edit or add your own.

  6. The Driftrock platform gets to work, optimised by our Ad Solutions team.

  7. Your leads get sent via email to each dealership, or synced into your DMS or CRM.

  8. Login to Driftrock for live campaign stats, and we’ll also send you weekly reports!


Why Driftrock is your perfect partner for success

Driftrock is a combination of software and our ad solutions experts who have decades of experience.

  • Proven results: Driftrock powers Facebook and Google for automotive brands and retailers big and small. Our experience with brands such as BMW, VW, Honda, JRL, Mazda and FCA help us optimise technology and tactics that deliver sales.

  • GDPR-ready: Leverage our advanced People-based marketing strategies in a GDPR safe way, ensuring marketing consent and right to be forgotten are respected, regardless of the channel.

  • Information Security: Driftrock Certified to ISO27001 and ISO9001 standards. We offer a range of security options to align with your policies and infrastructure.

  • Team: Driftrock is an official Facebook, Google and LinkedIn Marketing Partner, meaning that those platforms have recognised us for excellence. We meet with them regularly to refine our tools and campaign strategies.

  • Innovation: Driftrock is proud to have delivered many world-first solutions in social advertising, and continues to innovate in the fast moving digital media market. Here’s an example from Facebook’s website of our work with BMW.

Challenge us to beat your current results using People-based Marketing for Automotive.

 

Facebook & LinkedIn Automotive Case Studies with Driftrock