Posts in Social Ads Blog
Facebook Launches New Lead Ad Features

Since their introduction in 2015 Facebook Lead Ads have proved to be a powerful tool for marketers, allowing the collection of information from potential customers in a way that's quick and easy for them. We’re pleased to share with you some awesome new improvements Facebook have made to Lead Ads to enable marketers to communicate their intended message to users more clearly.

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The Knowledge - November 2016

We’ve made a few enhancements to our Blueprints product. Driftrock Blueprints is our amazing, time-saving ad technology which enables you to create 100s or 1000s of campaigns, adsets and/or ads from a single creation journey. Through using ‘blueprint libraries’, you can insert placeholder tags in your Campaign creation, and pull in your fields dynamically via a csv file.

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The New Era of User Generated Content

Although user generated content has long been hailed as the best way to engage with prospective customers, I always thought I was impervious to its charms. However, only recently I found myself buying a product after seeing a few friends waxing lyrical about it on Facebook and Instagram. It made me wonder, just why and how is UGC so compelling, and how did it dupe me into buying that product?

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How to make your Facebook lead ads stand out with more compelling creative

Driving down cost-per-lead whilst generating quality leads can be tough. One of the most important points when creating your Facebook lead ad is making it engaging. You can show your lead ad to the right people, but how can you guarantee that those people won’t just scroll straight past it? Your ad’s first impression counts. It must be appealing and relevant to the customer. In this post we will touch on using the carousel format to make your lead ads stand out from the crowd.

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