For many things in life, quality wins over quantity. Lead generation is no exception.
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People-based marketing enables us to deliver cohesive marketing communication across all devices and platforms where people hang out. The result is more relevant marketing, and therefore a better return on investment. It’s incredibly powerful, but requires a new approach to planning activity, technology and budget allocation.
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Running and scaling a successful Facebook ad campaign isn’t simply a case of “set it and forget it”. Not yet anyway.
As nice as that would be, there are a number of checks and balances that need to be in place, in order to give yourself and your campaigns the best possible chance of success.
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if you're reading this post because everything has exploded, remember that it's very common (in all digital marketing channels), and you are not alone! The silver lining is that once you've fixed it, you'll have learnt more about how your marketing campaigns REALLY work, than a year of tweaking campaigns. You have to go through this pain a few times as a marketer, and your overall marketing strategy will be better because of it.
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Social advertising has an endless number of options to choose from. While powerful, its difficult to know what to prioritise. In this post, we'll take you through 5 Facebook & Instagram automotive ads strategies that generate results to add to your media plan today! We'll cover tactics from brand awareness through to second purchase, and beyond.
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If you are looking for purchases, then optimizing your campaign to purchases makes total sense. But in order for Facebook to be able to optimize your campaign, it needs enough previous conversion data to optimize to. Facebook recommend at least 10-20 conversions per day. One of our key Facebook marketing tips is to ensure you reach at least 10 conversions per day.
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Buying media on Facebook via the auction is the standard method. However, advertisers familiar with the world of programmatic buying may be more accustomed to buying campaigns with a fixed CPM. Although we recommend buying via the auction for almost any kind of campaign with a KPI beyond reaching a certain number of individuals or hitting a specific number of impressions, Reach and Frequency buying on Facebook does have some benefits over the auction method.
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To run Facebook ads on behalf of someone, you need to have advertiser permissions for their Facebook Ad Account. This walk-through tells you how.
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This guide takes you through how to get yourself up and running, so that you can start building your Facebook ad campaigns.
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Social advertising is the perfect media for acquiring incremental new customers from lead generation. However, by it's nature, you'll acquire customers at all stages in their consideration process. It's critical to optimise for sale, not just cost per lead to ensure quality, and a great customer experience.
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Something that we are asked about time and time again is:
“Why is there a difference between the metrics that Facebook and Google Analytics reports?”
Here is the answer...
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Facebook enables you to share your custom audiences and lookalike audiences with other ad accounts. Here's a quick guide on how.
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This guide shows you exactly what information you can ask for in a Facebook lead ad form
Facebook lead ads have been around for a while now, but are still a game-changing product, especially for lead generation. They remove the need for the user to fill in their data - things like email address, name etc are pre-filled with Facebook profile data. Great, huh?
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Before you get started with your Facebook ad marketing, ensure that you have your Facebook pixel installed on your website
Arguably, this is the most important part of your Facebook ad account setup. It is central to everything you do in your Facebook marketing, from tracking results, to creating new audiences of people to target.
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Facebook provides you with a wealth of options when it comes to serving your ads. Dependent on your message, your ads are going to resonate better on different platforms, and even the device they are being viewed on.
Let's run through the various options...
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With numerous variations of Facebook ad formats available, there are no shortage of options to get your message out. Here we pick our 5 favourites.
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Facebook offers a wealth of targeting options for your ads. Want to target 50 year old father’s who like eating yoghurt, and who support Liverpool FC? Or 25-34 year old female dog owners, who are recently engaged? Whoever your target audience is, it is likely you will be able to reach them on Facebook.
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This guide covers Facebook's native product features with regard to the creative format and lead form content, and data management.
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