Reach and Frequency Buying

Buying media on Facebook via the auction is the standard method. However, advertisers familiar with the world of programmatic buying may be more accustomed to buying campaigns with a fixed CPM. Although we recommend buying via the auction for almost any kind of campaign with a KPI beyond reaching a certain number of individuals or hitting a specific number of impressions, Reach and Frequency buying on Facebook does have some benefits over the auction method.

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LEAD GENERATION ON FACEBOOK: Quality vs Quantity

For many things in life, quality wins over quantity. Lead generation is no exception. Facebook’s lead ads product is an extremely powerful tool, which has been very well received by digital marketers worldwide. People are increasingly aware of the upward trend in mobile device usage, and this product is perfect for reaching potential customers on mobile devices without grossly interrupting their social media experience by taking the user off the platform.

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Installing the Facebook Pixel

Before you get started with your Facebook ad marketing, ensure that you have your Facebook pixel installed on your website

Arguably, this is the most important part of your Facebook ad account setup. It is central to everything you do in your Facebook marketing, from tracking results, to creating new audiences of people to target.

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