Posts tagged Facebook
What to do when your Facebook ads stop working

if you're reading this post because everything has exploded, remember that it's very common (in all digital marketing channels), and you are not alone! The silver lining is that once you've fixed it, you'll have learnt more about how your marketing campaigns REALLY work, than a year of tweaking campaigns. You have to go through this pain a few times as a marketer, and your overall marketing strategy will be better because of it.

Read More
Facebook Launches New Lead Ad Features

Since their introduction in 2015 Facebook Lead Ads have proved to be a powerful tool for marketers, allowing the collection of information from potential customers in a way that's quick and easy for them. We’re pleased to share with you some awesome new improvements Facebook have made to Lead Ads to enable marketers to communicate their intended message to users more clearly.

Read More
Facebook Marketing Tips: Optimize for link clicks until you have enough conversion data

If you are looking for purchases, then optimizing your campaign to purchases makes total sense. But in order for Facebook to be able to optimize your campaign, it needs enough previous conversion data to optimize to. Facebook recommend at least 10-20 conversions per day. One of our key Facebook marketing tips is to ensure you reach at least 10 conversions per day.

Read More
LEAD GENERATION ON FACEBOOK: Quality vs Quantity

For many things in life, quality wins over quantity. Lead generation is no exception. Facebook’s lead ads product is an extremely powerful tool, which has been very well received by digital marketers worldwide. People are increasingly aware of the upward trend in mobile device usage, and this product is perfect for reaching potential customers on mobile devices without grossly interrupting their social media experience by taking the user off the platform.

Read More
Sky Rocket your Facebook conversions with Optimised Bidding

If you have been running Facebook ad campaigns, you most likely have heard of ‘Optimised Bidding’(formally called oCPM or Optimised CPM). Optimised Bidding is a bid type that shows your ad to people most likely to convert for the action you want. For instance, if your preferred action is ‘purchase’, then Facebook will optimise your ad delivery to people most likely to purchase

Read More
Game changing ways to leverage your CRM data on Facebook and Instagram

Today’s consumer is more connected than ever before. The advances in mobile technology have empowered customers to shop in a huge variety of ways, and on the journey to purchase they engage with countless different touch points. One of the biggest trends of 2016 is ‘omni-channel shopping’ and marketers are being challenged with accurately tracking this customer habit.

Read More
How to make your Facebook lead ads stand out with more compelling creative

Driving down cost-per-lead whilst generating quality leads can be tough. One of the most important points when creating your Facebook lead ad is making it engaging. You can show your lead ad to the right people, but how can you guarantee that those people won’t just scroll straight past it? Your ad’s first impression counts. It must be appealing and relevant to the customer. In this post we will touch on using the carousel format to make your lead ads stand out from the crowd.

Read More