There is nothing constant about the digital landscape, and this year, like all the previous ones, saw some interesting changes in the digital advertising sector such as Twitter's objective-based (CPA) campaigns, the introduction of ads on Instagram and, of course the re-launch of Atlas, after being acquired by Facebook.Read More
Friday's here, everybody! Twitter and Facebook went shopping this week and Twitter also rolled out some new mobile ads. Read on for a round up of this week's Social Advertising news, and some tips on how to test things on Facebook and how to better deal with your social media. It's The Week in Social!Read More
Happy Friday, everyone! What an exciting week it has been with Facebook rolling out new ad units and announcing some more changes. Never a dull moment for Facebook Marketers!
Here is a round up of the latest social advertising news and a few tips for finding and serving the right customers through social media.
2013 saw some major changes in the social media sector. New platforms sprung up, more ad types emerged and all networks increased their efforts at monetisation.
So what has 2014 got in store for us marketers? We've put together a list of 5 social media advertising trends that are bound to have an impact on the industry.Read More