Posts in Social Ads Blog
Expand your Promoted Tweet reach with Twitter's new @handle generator

They say, judge someone by the company they keep, but in the case of Twitter advertising it’s more the people they follow.

Since the new ad targeting tools were launched in March this year, targeting users through Twitter Handles have been a great way to precisely target Promoted Tweets and Promoted Accounts to specific audiences. Placing ads in front of people, with interests similar to followers of a specific account, have helped marketers find profiles of people with a tighter fit for conversion or followship potential.

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The Week In Social

Friday's here, everybody! Twitter and Facebook went shopping this week and Twitter also rolled out some new mobile ads. Read on for a round up of this week's Social Advertising news, and some tips on how to test things on Facebook and how to better deal with your social media. It's The Week in Social!

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Understanding Facebook Ads' Bidding Platform

Since we posted this infographic a couple of weeks ago, some of our readers have had a few questions about bidding on Facebook, oCPM and the whole works. So we thought we'd write about it.

Bidding on Facebook ads shouldn't have to be complicated. To me it still feels a little bit like gambling sometimes, but if you run Facebook ads then it is absolutely necessary. In order for you not to have to wrack your brain, we’re here to help you tell your CPC from your CPM and oCPM.

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The Week In Social

Happy Friday, everyone! What an exciting week it has been with Facebook rolling out new ad units and announcing some more changes. Never a dull moment for Facebook Marketers! 
Here is a round up of the latest social advertising news and a few tips for finding and serving the right customers through social media.

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4 Google Adwords Presets you should check to reduce your CPA

Google AdWords is packed with features to help you optimise and expand the reach of your campaigns. By default lots of these features are switched on. It depends on the circumstances but it's likely that lots of these might be decreasing the performance of your campaigns.

Here's our top four presets that should be looked at from time to time to understand how they are performing, and in case their being harmful, tweak.

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3 little known 'hacks' to optimise your Facebook ad targeting for free!

Doing Facebook advertising correctly can be costly. The key to success is to narrow down your target audience until you find specific sweet spots that respond well. Experienced marketers are able to make good guesses about the kinds of people who are likely to convert, but ultimately what makes the best stand out from the rest is constant optimisation based on many tests.

But what if you are a small business that doesn't have a big budget for experiments?

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A Guide to Domain Sponsored Stories - How we got a Facebook CTR of 8.62%

There are over 20 different Facebook ad types so advertisers could be forgiven for not wanting to run experiments on all of them. But there is one advert that you should definitely not neglect to try: Domain Sponsored Stories. Over a week-long trial campaign for our friends at Lost My Name children's books we achieved an average CTR of 8.62%, with CPC 25% lower than our previous record, and over 50% lower than our typical CPC.

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