Twitter is a great tool that enables businesses to engage with their user-base and reach new potential customers. With promoted accounts, you can send targeted tweets to people likely to be interested in your business and gain new followers or send them to your website.Read More
Facebook announced yesterday that they are testing a ‘Buy’ call-to-action button with a few small and medium businesses in the US, which will allow users to purchase products directly on Facebook without having to be taken off site. There is still no information about when the button will start being rolled out.Read More
You asked for it, and we got your back! We are very happy to announce that we have launched new integrations for our Facebook Custom Audiences management tool, Flow.Read More
If we could only give one piece of advice on creating profitable Facebook Ads campaigns it would be "Experimentation".Like all digital marketing channels, Facebook involves testing as many niche audiences with as many ad variations as possible. The faster you can experiment and the more tests you run, the better your performance.Read More
Today Twitter revamped the timelines on its website and mobile app to display previews of pictures and videos by default.
Data on Facebook marketing suggests that posts with pictures receive much higher click-through rates and more engagement than those without.Read More
They say, judge someone by the company they keep, but in the case of Twitter advertising it’s more the people they follow.
Since the new ad targeting tools were launched in March this year, targeting users through Twitter Handles have been a great way to precisely target Promoted Tweets and Promoted Accounts to specific audiences. Placing ads in front of people, with interests similar to followers of a specific account, have helped marketers find profiles of people with a tighter fit for conversion or followship potential.Read More
At last! Yesterday Twitter unveiled an all new ads interface (OK, maybe not ALL new, but a bit different), which takes it a few steps in the direction of Facebook's ads interface, allowing you to create campaign objectives and only pay for the actions that correspond to your objective.Read More
We've been talking a lot about the weather lately here at Driftrock. Not because the World Cup is over and we're bored or have run out of things to talk about, but because we've just launched our cool new tool: Triggers, for weather triggered Facebook ads and Adwords! So…why weather?Read More
Friday's here, everybody! Twitter and Facebook went shopping this week and Twitter also rolled out some new mobile ads. Read on for a round up of this week's Social Advertising news, and some tips on how to test things on Facebook and how to better deal with your social media. It's The Week in Social!Read More
Since we posted this infographic a couple of weeks ago, some of our readers have had a few questions about bidding on Facebook, oCPM and the whole works. So we thought we'd write about it.
Bidding on Facebook ads shouldn't have to be complicated. To me it still feels a little bit like gambling sometimes, but if you run Facebook ads then it is absolutely necessary. In order for you not to have to wrack your brain, we’re here to help you tell your CPC from your CPM and oCPM.Read More
KPI’s - Key Performance Indicators - in other words the things we measure to justify our jobs. But how do you go about deciding which ones to focus on? A quick online search brings up a rash of them in your results. And let’s face it, if you tried to track them all you’d never have time to do your actual job.Read More
Happy Friday, everyone! What an exciting week it has been with Facebook rolling out new ad units and announcing some more changes. Never a dull moment for Facebook Marketers!
Here is a round up of the latest social advertising news and a few tips for finding and serving the right customers through social media.
Google AdWords is packed with features to help you optimise and expand the reach of your campaigns. By default lots of these features are switched on. It depends on the circumstances but it's likely that lots of these might be decreasing the performance of your campaigns.
Here's our top four presets that should be looked at from time to time to understand how they are performing, and in case their being harmful, tweak.Read More
Doing Facebook advertising correctly can be costly. The key to success is to narrow down your target audience until you find specific sweet spots that respond well. Experienced marketers are able to make good guesses about the kinds of people who are likely to convert, but ultimately what makes the best stand out from the rest is constant optimisation based on many tests.
But what if you are a small business that doesn't have a big budget for experiments?Read More
2013 saw some major changes in the social media sector. New platforms sprung up, more ad types emerged and all networks increased their efforts at monetisation.
So what has 2014 got in store for us marketers? We've put together a list of 5 social media advertising trends that are bound to have an impact on the industry.Read More
There are over 20 different Facebook ad types so advertisers could be forgiven for not wanting to run experiments on all of them. But there is one advert that you should definitely not neglect to try: Domain Sponsored Stories. Over a week-long trial campaign for our friends at Lost My Name children's books we achieved an average CTR of 8.62%, with CPC 25% lower than our previous record, and over 50% lower than our typical CPC.Read More
Recently, Twitter has started ramping up its advertising offering. One ad that we think more marketers deserve to know the benefits of is Twitter Lead Generation Cards. Advertisers can use this new type of ad to generate leads and build their e-mail lists from right within Twitter.Read More