Scaling your Lookalike Audiences to 20% with Driftrock Flow

Facebook supports creating lookalike audiences up to 10%. So what happens when your 10% lookalike audience has been exhausted? Of course, you can start by finding other seed audiences to build lookalikes from (e.g. your page fans). But also, with Driftrock Flow, you can build up to 20% lookalike audiences! This gives you an insane number of potential new customers, and should mean you are never short of potential leads for your campaigns.

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The Knowledge - November 2016

We’ve made a few enhancements to our Blueprints product. Driftrock Blueprints is our amazing, time-saving ad technology which enables you to create 100s or 1000s of campaigns, adsets and/or ads from a single creation journey. Through using ‘blueprint libraries’, you can insert placeholder tags in your Campaign creation, and pull in your fields dynamically via a csv file.

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Sky Rocket your Facebook conversions with Optimised Bidding

If you have been running Facebook ad campaigns, you most likely have heard of ‘Optimised Bidding’(formally called oCPM or Optimised CPM). Optimised Bidding is a bid type that shows your ad to people most likely to convert for the action you want. For instance, if your preferred action is ‘purchase’, then Facebook will optimise your ad delivery to people most likely to purchase

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The New Era of User Generated Content

Although user generated content has long been hailed as the best way to engage with prospective customers, I always thought I was impervious to its charms. However, only recently I found myself buying a product after seeing a few friends waxing lyrical about it on Facebook and Instagram. It made me wonder, just why and how is UGC so compelling, and how did it dupe me into buying that product?

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Game changing ways to leverage your CRM data on Facebook and Instagram

Today’s consumer is more connected than ever before. The advances in mobile technology have empowered customers to shop in a huge variety of ways, and on the journey to purchase they engage with countless different touch points. One of the biggest trends of 2016 is ‘omni-channel shopping’ and marketers are being challenged with accurately tracking this customer habit.

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