CPG Social Advertising

Advanced CPG/FMCG digital lead generation enabled with Driftrock, not possible through native tools. 

 
 

Distribute coupons at scale through social

Using Driftrock and social advertising, Coke and Heineken distributed brand activation coupons on a sizeable scale.

Track online ads through to in-store sales

Using Driftrock's online to offline measurement tool, Heineken tracked Facebook and Instagram campaigns from ads through to offline purchases in bars.

Facebook Messenger coupon delivery

Issue coupons at scale using chatbots on Facebook Messenger; continue to converse with the customer. 

Drive new signups for CRM campaigns.

Using Driftrock CRM sync, generate lower signup costs through native Facebook and LinkedIn lead generation. 

Local, tactical campaigns

Using Driftrock quickly deploy local, tactical and personalised campaigns at scale through Facebook and Instagram.

Omni-channel campaigns

Manage omni-channel campaigns in one platform. Track and measure results across all of your channels in one place.


Getting started with Driftrock 

Driftrock offers either technology with support or a fully managed service from our expert Ad Solutions team.

  • Experience: Through our experience working with brands such as Heineken, Coke and Suntory, we apply our digital marketing know-how to create solutions that drive business results rather than one-size-fits-all advertising.   

  • GDPR: Leverage our advanced People-based marketing strategies in a GDPR safe way, ensuring marketing consent and right to be forgotten are respected, regardless of the channel.

  • Team: We are an official Facebook and LinkedIn Marketing Partner. When combined with our experience supporting tens of millions in media spend, enables us to add advanced high performing social advertising capabilities to your team.

  • Security: Certified to ISO27001 standards, we offer a range of security options to align with your policies and infrastructure.

  • Innovation: Driftrock is proud to have delivered several world-first solutions in social advertising, and continues to innovate in the fast moving digital media market.


Get some Campaign Inspiration

Browse our collection of tried and tested CPG digital marketing campaigns to see what’s possible with Driftrock’s technology.