PRICING

Turbocharge Your Automotive Marketing

National

Scale your lead management based on monthly volume, from small campaigns to large operations. Perfect for businesses handling up to 10,000 leads per month with our tiered pricing structure.

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Unlimited Integrations
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Lead Management
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Lead Validation
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Lead Qualification
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Model Tree
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Reporting
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Conversion APIs
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Audience Management
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Privacy & Security Protocols
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International

Comprehensive lead processing across borders with volume-based pricing that grows with your business. Includes advanced features and higher capacity tiers for organizations managing substantial lead volumes.

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Unlimited Integrations
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Lead Management
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Lead Validation
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Lead Qualification
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Model Tree
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Reporting
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Conversion APIs
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Audience Management
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Privacy & Security Protocols
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Publishers

Specialised solution for high-volume publishers with flexible record syncing options. Our enterprise-level plan handles 30M+ records with additional capacity available as needed, plus dedicated team support.

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Unlimited Integrations
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Lead Management
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Lead Validation
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Lead Qualification
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Model Tree
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Reporting
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Conversion APIs
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Audience Management
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Privacy & Security Protocols
BOOK A DEMO

Trusted by Automotive Marketers Around the World

Ray Wang, Omoda & Jaecoo, Deputy Country Director
"Launching OMODA & JAECOO in the UK market required a strategic approach to lead generation and customer acquisition. Driftrock has been instrumental in our successful market entry, providing us with robust lead validation capabilities and seamless integrations that efficiently connect qualified prospects to our 70+ retailer network across the UK.

Their partnership extends beyond technology, offering strategic support that has accelerated our brand establishment in a competitive landscape. I highly recommend Driftrock as a partner who truly understands the unique challenges of the automotive industry."
Monika Gürtler, BMW Motorrad, Area Marketing Manager
"Driftrock has been a game-changer for our lead generation process. With their Lead Validation system, we’ve experienced a remarkable improvement in lead quality. Only qualified leads are routed to our CRM, enabling our sales team to focus their efforts on the best opportunities without delay. This streamlined process has maximised efficiency and ensured faster follow-ups, driving better results for BMW.”
Katie Blesovsky - Performance Marketing Manager
"The Meta CAPI offline conversion trial has proven to be a big success, by delivering a substantially lower cost per lead and more leads from the same social budget.”
Jamie Rowe, PHD Media
“Driftrock’s technology helped us make the most of our Facebook lead generation campaign and their technical support gave us the peace of mind we needed to focus on delivering a successful campaign. After seeing the great results from this campaign, our client is excited to run more Facebook lead generation campaigns in the future!”
Tobias Horch - Senior Marketing Manager
“With the Driftrock software, our teams can now set up lead ad campaigns in hours versus the days it took before with previous vendors."
Farhana Begum, Omoda & Jaecoo, IT Manager
"Driftrock seamlessly integrated across our websites and marketing channels, including publishers like Carwow, Electrifying, and The Car Experts, as well as social platforms such as Instagram and Facebook. We were able to set up and launch quickly, generating leads from our marketing efforts in a matter of days. 
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The Driftrock team is a pleasure to work with—responsive, professional, and quick to address any issues that arise. I would definitely recommend Driftrock to any automotive brand looking to optimise their lead generation and marketing performance."
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Frequently Asked Questions

How long does the setup and onboarding take?
The typical setup and onboarding process takes just a few weeks, with minimal resource requirements. The journey includes four streamlined phases: agreement of terms and data protocols, technical integration with your systems, user onboarding, and hands-on training with a dedicated Customer Success Manager. Our structured approach ensures you're fully operational and generating value quickly.
What data sources do you integrate with? 
We integrate with all major automotive lead sources including publisher networks, affiliate platforms, and native lead ads. Our platform connects seamlessly with:

  • First-party data capture from your own website
  • Lead generation forms and automotive publisher networks
  • Social media lead ads (including Meta, LinkedIn, and other platforms)
  • Dealer management systems through our offline conversion API
  • AI-powered lead enrichment toolsFirst-party data capture from your own website
All integrations are built to automotive industry standards, ensuring your lead data flows smoothly from capture to conversion.
How much does a subscription cost?
Our pricing is tailored to your specific requirements and scales based on lead volume. To receive a customised quote that aligns with your needs, book a demo with our team using the form above.
How is Driftrock different?
As the only all-in-one lead generation platform built specifically for automotive, we stand out through:
  • Specialised automotive expertise with exclusive lead sources and a built-in model tree and dealer database
  • End-to-end lead tracking and measurement capabilities that prove marketing ROI
  • Direct integration with automotive data sources and dealer management systems
  • Advanced lead validation and quality checks designed for automotive leads
  • Conversion API integrations that optimise your advertising campaigns
  • Dedicated automotive expertise and managed services that understand your industry challenges
Unlike generic automation tools or in-house solutions, our platform is purposefully built to help automotive brands drive more leads, better quality leads, and ultimately more sales.
How do you approach data protection and privacy?
Data protection is at the core of our platform. We're trusted by leading global automotive brands thanks to our compliance-by-design approach, which includes GDPR compliance, ISO 27001 and 9001 certifications, and built-in security features like automated encryption and smart CRM mapping. Our comprehensive security framework ensures your lead data is protected at every stage of the process.
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