Education Social Media Advertising
By enabling Driftrock, gain an unfair advantage with advanced EDU digital marketing strategies, not possible through native tools.
Drive enquiries with Facebook Lead Ads.
Our clients such as eCornell saw a 50% + reduction in cost per enquiry by using Facebook and LinkedIn lead generation by Driftrock.
Increase conversion rate to enrolments.
Nurturing new enquiries through to enrolment, using social ads, can increase conversion rates by 54%for distance learning or higher education enrolments.
Increase course completion and grades.
Increase the lead quality by optimizing campaigns for downstream enrolments, course or degree completions.
Track ads from impression to enrollment.
Driftrock's platform allows you to analyze, segment and track leads from ads through to enrolment and course completion; discover the true value of your campaigns.
Send and track online prospectuses.
Quickly send applicants a digital prospectus and measure PDF opens from each campaign or ad.
Deploy campaigns at scale.
Deploy tens or hundreds of personalized campaigns at once for each course, and market on Facebook and Instagram.
Getting started with Driftrock for Education
Driftrock offers either technology with support or a fully managed service from our expert Ad Solutions team.
Experience: Through our EDU experience working with brands such as The Open University, eCornell and Strayer University, we apply our digital marketing know-how to create solutions that drive results for each of our clients, rather than one-size-fits-all advertising solutions.
GDPR: Leverage our advanced People-based marketing strategies in a GDPR safe way, ensuring marketing consent and right to be forgotten are respected, regardless of the channel.
Team: We are an official Facebook and LinkedIn Marketing Partner. When combined with our experience supporting tens of millions in media spend, enables us to add advanced high performing social advertising capabilities to your team or agency.
Security: Certified to ISO27001 standards, we offer a range of security options to align with your policies and infrastructure.
Innovation: Driftrock is proud to have delivered several world-first solutions in social advertising for higher education and distance learning institutions, and continues to innovate in the fast moving digital media market.
Challenge us to beat your current results using People-based Marketing for Education.