From Market Entrant to Market Leader: How BYD Spain Became a Top 10 Automotive Brand

Su historia

When BYD entered the Spanish automotive market, they arrived with a unique advantage. As the world's second-largest battery producer and a technology powerhouse, BYD had the products to succeed. What they needed was a marketing strategy to match their ambition.

After building initial brand recognition through high-profile sponsorships like the Euro Cup, BYD Spain faced a pivotal moment. Brand awareness was strong, but the business needed sales velocity. The team knew they had to transform their entire marketing approach. From awareness campaigns to a full-funnel lead generation machine.

El problema

BYD Spain's ambitions were clear: become a top 10 automotive brand in Spain's fiercely competitive market. But their marketing infrastructure couldn't support that goal.

Managing lead forms across Google, Meta, and TikTok meant creating separate forms for each platform. A technical nightmare that slowed campaign execution. Without validation, duplicate leads flooded their system. Dealers received leads manually, instead of creating delays that cost conversions. Perhaps most critically, BYD Spain had no unified view of performance. Which channels drove the best results? Which dealers converted most effectively? These questions went unanswered.

"We needed to change not only our focus from brand awareness to full-funnel strategy, but we also needed a partner to help us analyse everything and link it all to our CRM." Miguel Lopez, BYD Spain, Paid Media & Data Analysis Specialist

Requisitos

To achieve their ambitious sales targets, BYD Spain needed a comprehensive solution that would:

• Streamline multi-platform lead capture across Google, Meta, and TikTok with seamless CRM integration
• Implement robust validation to filter out duplicate and invalid leads before they reached dealers
• Automate dealer assignment to eliminate manual processes and accelerate response times
• Provide unified analytics showing channel performance, dealer effectiveness, and campaign insights in one centralised dashboard
• Enable rapid testing of new platforms to maximise lead volume and quality

La solución

BYD Spain chose Driftrock to power their transformation into a lead generation powerhouse. Within weeks, the partnership delivered:

• Multi-Platform Lead Integration: Driftrock connected lead forms from Google, Meta, and TikTok directly to BYD's CRM through seamless instant form implementation. What once required complex technical work for each platform became a streamlined one-click setup, dramatically reducing campaign launch time.

• Enhanced Lead Quality & Validation: Advanced validation filtered out invalid leads before they reached dealers, whilst cross-channel deduplication prevented wasted effort on duplicate enquiries.
• Intelligent Dealer Assignment: Every lead received automatic dealer allocation based on location and availability. The manual dealer assignment process disappeared, replaced by instant, accurate routing that accelerated response times.

• Comprehensive Analytics Dashboard: Custom dashboards provided the BYD Spain team with actionable insights. Channel performance breakdowns informed budget optimisation. Weekly lead volume and validation monitoring caught issues early. Most importantly, all data lived in one place—enabling strategic decisions backed by complete information.

"Driftrock helped us generate specific dashboards to analyse which dealers perform better, which channels perform better, and how to split our budget more efficiently for the next month," Miguel noted.

• Strategic Campaign Support: Beyond the technology, Driftrock's team became an extension of BYD Spain's marketing operations. From lead form setup to full-funnel campaign management, they provided expertise that enabled rapid platform testing. TikTok, in particular, proved highly effective. A discovery that might have taken months without Driftrock's support.

"We're really happy to work with Driftrock," Miguel shared. "They're in conversation with us every week, and anytime we need support, they're fast and efficient—not only through email but also video calls."

Resultados

The impact was extraordinary:

• 25,000+ leads generated in the first year of partnership
• 30% reduction in cost-per-lead through improved targeting and validation
• Top 10 automotive brand in Spain entering the overall market rankings for the first time
• NEV market leadership becoming the leader in electric and plug-in hybrid vehicles in Spain
• Seamless multi-platform execution rapid activation across Google, Meta, and TikTok without technical bottlenecks

BYD Spain's transformation from market entrant to market leader represents one of the most successful automotive brand launches in Spanish history. By shifting from awareness to full-funnel lead generation. Powered by Driftrock's automotive marketing platform they achieved in one year what typically takes established brands several years to accomplish.

"BYD would recommend using Driftrock to other clients if they really want to improve lead generation," Miguel confirmed. Looking ahead, he sees the partnership evolving further: "We'd like to focus not only on lead generation analysis but also on sales tracking. That would help us increase return on investment even more."