Facebook Marketing tools

Driftrock is an official Facebook Marketing Partner with specialties in AdTech and Advanced Onboarding. Here's a breakdown of some our top Facebook Marketing tools and features that give you an edge with your campaigns. 

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eCornell reduced cost per lead 57% using Facebook Lead Ads with Driftrock lead sync. 

eCornell reduced cost per lead 57% using Facebook Lead Ads with Driftrock lead sync. 

Facebook & Instagram Lead Ads sync

Our clients typically see a 50% reduction in cost per acquisition with when activating and syncing Facebook Lead Ads.

  • Realtime sync. 
  • Back up pull every 10 minutes to ensure you never miss a lead. 
  • SLA available for Enterprise clients. 
  • ISO27001 Certification for Information Security. 
  • Store logs of lead form consent for GDPR compliance. 
  • Downstream conversion tracking to track ads through to offline sales. 
  • Push upstream and downstream conversion events back to Facebook Offline Conversions for optimization. 

The Driftrock team handle all the technical work for you, and can build custom API integrations if required.  


Facebook Custom Audience Sync

Automatically sync your customer data to Facebook Custom Audiences for Lookalikes, extending your email strategy to Facebook and keeping exclusion audiences fresh. 

  • Automatically sync Custom Audiences every 3 hours. 
  • Sync multiple customer data sources like your CRM, EMS, Shopping platform, DMS or database. 
  • Segment your customers using the Driftrock Segmentation interface. 
  • Quickly create campaigns for each audience in the Driftrock platform. 
  • Nurture your leads through the funnel. 

The Driftrock team handle all the technical work for you, and can build custom API integrations if required.  

Spoke London increase conversion rate of their list 56% using Driftrock audience automation. 

Spoke London increase conversion rate of their list 56% using Driftrock audience automation. 


Heineken measured online Instagram ads through to offline sales using Driftrock downstream tracking. 

Heineken measured online Instagram ads through to offline sales using Driftrock downstream tracking. 

Facebook Offline Conversions Sync

Automatically sync conversions from your CRM, Call Center, EPOS till or email system back to Facebook Offline Conversions to better optimize your campaigns for sales. 

  • Realtime sync as conversions happen. 
  • No need to provide conversion event streams, Driftrock automatically builds these from your database. 
  • Push upstream signals like lead quality back to Facebook as well as sales. 
  • Match to Facebook using customer records or Facebook lead IDs. 
  • Personal information (PII) free version is available for Facebook Lead Ads advertisers. 
  • ISO27001 Certification for Information Security. 
  • SLA available for Enterprise clients. 

Local, personalised campaigns at scale

If you run campaigns across multiple locations it's incredibly time consuming to scale. With Driftrock you can store a library of all you local stores and deploy hundreds or thousands of personalised campaigns for each store. 

  • Personalise local campaigns based on Page ID, targeting locations, ad copy, images, Custom Audience ID's, budgets and many more variables. 
  • Build out hundreds of campaigns or single campaigns with hundreds of Adsets. 
  • Works for any Facebook Ads Objective. 

Strategic and product support from our expert Ad Solutions team, or we can manage it for you. 

HPS increased MINI service bookings 2.5X using Driftrock local campaign deployment for the dealer network.

HPS increased MINI service bookings 2.5X using Driftrock local campaign deployment for the dealer network.


BMW delivered leads with higher intent whilst decreasing cost per lead 32%. 

BMW delivered leads with higher intent whilst decreasing cost per lead 32%. 

Lead ads with Store Locator

Driftrock can enable Facebook Lead Ads with Store Locator to help customers book local services. 

  • Automatically update the location database for each store from your API. 
  • Driftrock handles all the technical work. 
  • Works seamlessly with Driftrock Lead Ads Sync, and helps send the right leads to the right location. 
BMW increased ad engagement by 1/3rd by targeting xDrive 4X4 ads when it was raining or snowing. 

BMW increased ad engagement by 1/3rd by targeting xDrive 4X4 ads when it was raining or snowing. 

Facebook Weather Triggered Ads

Activate, accelerate or rotate Facebook & Instagram ads based on the weather to deliver ads at the perfect moment. 

  • Trigger based on weather conditions, temperature or humidity. 
  • Weather data for every town and city in the world. 
  • Quickly setup campaigns using our ad management tool for each weather region (optional). 

Support from our expert Ad Solutions team on your weather query rules.