Segmentation & Analysis
1. Quickly create customer segments by ad, lead and conversion data. These Segments can be used for analysis, reporting and triggering marketing actions.
2. Use Driftrock’s Segmentation breakdown to quickly discover insights on your customers like when they are looking to buy, and what they go onto purchase. Such insights enable learnings around which audiences deliver the best conversion rates, to optimise for lead quality signals.
2. Track the number of people that exist in multiple segments, to discover insights on what actions people take.