Webinar: Shifting Focus from Lead Volume to Conversion Quality

The 2025 playbook of "more leads at any cost" is broken. As European OEMs face fierce competition and the rise of AI, the industry is hitting a "Perfect Storm". In 2026, success will not be defined by lead volume, but by how quickly and effectively those leads are converted into sales.

Join experts from Driftrock and Infinity as they reveal the proven playbook for improving automotive conversion rates in 2026. Learn how to move beyond vanity metrics and implement a "conversion first" mindset to thrive in a market with lower consumer loyalty and increased brand competition.

What you will learn:

• Illuminating the Blind Spot: Discover how to use AI and conversation data to capture high-intent signals from offline phone calls.
• Optimising the Lead Lifecycle: Best practices for lead prioritisation, ensuring high-intent leads reach dealerships immediately.
• Real-World Tactics: How to use Meta CAPI and lead validation to lower cost-per-acquisition.
• Case Study Excellence: Analysing the strategic shift that propelled BYD Spain into the top 10 for national sales through superior lead conversion.

Event Details:

• Date: Wednesday, 25 February 2026
• Time: 2:00 PM (45 Minutes)
• Perfect for: European automotive OEM marketers, marketing directors, and agencies managing performance strategies.

Speakers:

• Ivor Colson: Head of Marketing, Driftrock
• Adam Beckett: Client Partner and CAPI Expert, Driftrock
• Matt McGillicuddy: VP Marketing, Infinity