400+ Leads in Days: BYD France's Premium Shopping Centre Success Story
La loro storia
BYD, one of the world's leading electric vehicle manufacturers, had an event approaching at a busy shopping centre in the centre of Paris, prime territory for engaging potential customers face-to-face. Yet they faced a challenge that plagues many automotive brands: how to capture genuine interest from event visitors and convert it into dealership visits.
Il problema
The shopping centre in Paris was generating significant foot traffic and genuine interest from potential customers. They wanted to test the impact of QR codes for lead capture but recognised that directing visitors to their main website might not deliver optimal results.
The standard approach of using QR codes linking to the main website presented opportunities for improvement. Mobile users at events needed a more streamlined experience, and the team identified that immediate dealer routing could better capture the buying intent of engaged prospects whilst they were still at the activation.
I requisiti
BYD France needed a solution that would:
- Capture every interested visitor at their premium shopping centre activation
- Route leads to local dealers instantly rather than through standard website journeys
- Provide touch-optimised mobile experience for event visitors
- Enable immediate dealer follow-up whilst prospects remained engaged
- Deliver real-time tracking to measure event ROI accurately
La soluzione
BYD France partnered with Driftrock to transform their event lead capture strategy. Rather than directing visitors to their main website, they implemented dedicated event landing page forms featuring:
Smart Mobile Experience: Touch-optimised interface with only 3 essential fields, removing friction from the lead capture process whilst visitors were engaged at the activation.
Intelligent Lead Routing: Smart model selector combined with intelligent dealer lookup based on postcode, ensuring each prospect reached the right local dealer instantly.
Real-Time CRM Integration: Leads appeared instantly in BYD's CRM upon form submission through Driftrock's seamless integration capabilities.
Automated Dealer Notifications: Immediate alerts enabled dealer follow-up within minutes whilst prospects remained excited about their experience.
Event-Specific Tracking: Comprehensive reporting provided clear ROI measurement for the shopping centre activation.
I risultati
The transformation was immediate and impressive:
- 400+ leads generated from the shopping mall event in just a few days
- Instant dealer routing ensuring immediate follow-up capability whilst prospects remained engaged
- Real-time CRM integration streamlining the lead management process
- Event-specific tracking providing clear ROI measurement and actionable insights for future activations
BYD France's premium shopping centre activation is a model for how automotive brands can maximise event ROI through intelligent lead capture and instant dealer routing, proving that the right technology can transform face-to-face engagement into measurable sales opportunities.
"Driftrock transformed our event experience by removing all the friction from lead capture. Instead of sending visitors through multiple pages on our main website, we had a streamlined, mobile-optimised form that captured exactly what we needed in seconds. The difference in conversion rates was remarkable - people were actually completing the process rather than dropping off halfway through." Geoffrey Dequet, BYD France, Paid Media Specialist
