With the effects of climate change already being felt around the world many of us are taking steps to reduce our impact on the planet.
Without accelerating these efforts, climate change's catastrophic and irreversible consequences will impact us all.
Whilst we’re not a team of sustainability experts or climate scientists, we must reduce our own impact, help others do the same, and help amplify positive change in any way we can.
Below, we’ve outlined some of our commitments and steps to achieving this, and we welcome feedback and ideas so that we can do more.
As popular marketing advice goes; “you can’t optimise what you can’t measure”.
That's why we measure our carbon footprint. This is an obvious first step in understanding our environmental impact.
We’re proud to share that our carbon data for the past year has been independently verified and certified, meeting the highest standards of environmental accountability.
As a fully remote company, we don’t produce any direct emissions from owned sources (Scope 1), nor do we generate emissions from purchased energy such as electricity, heating, or cooling (Scope 2).
Instead, our footprint is entirely made up of indirect emissions (Scope 3), which is made up of the activities that support our business operations.
Here are a few steps we’ve already taken to reduce our carbon footprint.
• Fully remote workforce
We have reduced our carbon footprint by eliminating the need for commuting and decreasing energy consumption in office spaces.
• Cloud-Based Solutions
Data centres and servers are a significant source of energy consumption and emissions. Our products and services run on Google’s Cloud infrastructure, reducing energy consumption and e-waste and leveraging some of the great work Google has done to reduce the impact of its data centres.
As part of our ongoing sustainability journey, we are taking steps to offset our emissions by supporting certified renewable energy projects that generate clean electricity from wind and water. These initiatives help reduce greenhouse gas emissions, and all carbon credits we purchase are independently verified to ensure they are genuine and meet the standards of environmental accountability.
Whilst our own carbon emissions are small, we think the biggest impact we can have is helping our automotive customers and consumers accelerate the transition to clean transport.
Marketing is one of the most powerful ways to spread ideas, and something we think can be put to good to achieve this.
We have been working hard on tools that:
1. Help bust EV myths through the power of marketing communications.
2. Help customers take their first steps to making an EV their next car.
3. Help our customers achieve and exceed their EV goals.
Stay tuned for some very exciting announcements coming soon!
