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In modern society, we're now better informed, want meaningful relationships with brands, and instant gratification, thank to the online world that now engulfs us. While these changes render traditional push marketing ineffective, b2b lead generation takes centre stage!
Consider that 1 in every 4 minutes on mobile phones are spent on Facebook & Instagram. This means that as a b2b marketer, we need to adjust our thinking about what it means to connect with a customer, and drive b2b sales. We can’t simply rely on the trusty catch-all web form for lead generation, and need to think beyond our territory to the social platforms in order to reach our audience.
The usual b2b lead generation best practices still apply of course. You shouldn't just spam people, expect them to hand over their personal details, and then assume that they are in a position to buy there and then.
b2b marketing lead generation is an art. You have to nurture the sales lead through your funnel.
b2b lead generation ideas
So what is the best way to generate leads online? Social advertising has opened up a range of options for marketers looking to source b2b leads. Let's take each network in turn:
Facebook-Lead-Anzeigen
LinkedIn Lead Gen Formulare
Think of it as Facebook lead ads for LinkedIn. Except these are called LinkedIn Lead Gen Forms.
Driftrock
Sourcing b2b sales leads from social requires you to manually download your leads, either as and when they come in, or perhaps even daily.
It is still early days for LinkedIn marketing tools, but at Driftrock we have solutions designed to make marketer's lives easier, with our suite of b2b lead generation software.
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linkedin lead ads (link to linkedin article)
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