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The platform that covers the full automotive lead lifecycle and closes the loop on vehicle sales.
Driftrock works with 35+ automotive brands across over 24 markets. The challenges are consistent: poor data quality, slow channel activation, and no clear view of marketing performance. The platform is built to solve all of it across the full lead lifecycle.
Trusted by 35+
Automotive Brands
Automotive Brands
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Five challenges. One platform.
Driftrock is built for the full range of automotive brand programmes from new market entry to multi-market scale. Every use case below runs on the same platform, with automotive-specific logic built in from the ground up.
Launch fast. Generate leads from day one.
Launching a brand with no existing marketing infrastructure is one of the hardest jobs in automotive. Dealers demand immediate pipeline while channels still need activation. Every week without leads is market share going to the competition.
Driftrock gets brands live across native social, automotive publishers, and websites in weeks with real-time validation and dealer routing connected before your first campaign goes live.
Driftrock gets brands live across native social, automotive publishers, and websites in weeks with real-time validation and dealer routing connected before your first campaign goes live.
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How OMODA & JAECOO generated 15,000+ leads and captured 0.44% UK market share
"Driftrock seamlessly integrated across our websites and marketing channels, including publishers like Carwow, Electrifying, and The Car Experts, as well as social platforms such as Instagram and Facebook. We were able to set up and launch quickly, generating leads from our marketing efforts in a matter of days."
Farhana Begum
IT Manager @ JAECOO & OMODA
Generated 15,000+ leads and captured 0.44% UK market share
OMODA & JAECOO generated 15,000+ leads and captured 0.44% UK market share in year one. One of the most successful automotive brand launches in UK history.
Reach in-market EV buyers where they are already looking.
EV buyers research on publisher sites, social platforms, and automotive marketplaces before they enquire. Driftrock connects brands to in-market EV audiences across premium publishers and native social channels with validation and deduplication built in, so publisher costs are tied to qualified leads, not raw volume.
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How Auto Brands Grew EV Leads 210% with Driftrock Publishers
210% year-on-year EV lead increase
through Driftrock's automotive publisher network, with full visibility down to model level.
One platform. Every market. A single source of truth.
A different fragmented stack in every market means no shared learning, no unified view at HQ, and scaling that creates operational risk. Driftrock gives every market consistent infrastructure: local publisher partners, shared deduplication rules, and one cross-market dashboard so HQ has full visibility and local teams stop reinventing the wheel.
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BYD EU scaling to 15 Markets with a Single Source of Truth
"It was so difficult for us to manage everything, to validate those leads and also to analyse globally. We started working with Driftrock so that helps us a lot to not only increase the leads volume but also the quality of those leads.
Miguel Lopez
Paid Media and Data Analysis Specialist @ BYD Spain
Generated 591,006 leads and captured 1.2% EU market share
BYD scaled across 15 European markets, generating 591,006 leads, filtering 60,608 invalid entries automatically, and capturing 1.2% EU market share.
Stop optimising toward form fills. Start optimising toward sales.
Campaigns trained on form fills consistently underperform against campaigns trained on real conversion signals. Driftrock's Conversions API integrations send downstream events: test drive bookings, vehicle purchases back to Meta, Google, TikTok, and other platforms. Your ad spend optimises toward buyers, not browsers.
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Volkswagen Increases Meta Lead Conversion Rate 3x with Driftrock
"The Meta CAPI offline conversion trial has proven to be a big success, by delivering a substantially lower cost per lead and more leads from the same social budget."
Katie Blesovsky
Performance Marketing Manager @ Volkswagen UK
3X increase in lead-to-test-drive conversion rate
Volkswagen UK achieved a 3X increase in lead-to-test-drive conversion rate after activating offline conversion signals via Driftrock.
Every event visitor - captured, routed and followed up.
Generic QR codes that drop visitors onto a main website lose most of them before they complete a form.
Driftrock's event capture forms are mobile-optimised, need only the essential fields, route leads to the nearest dealer automatically, and work without internet so no lead is lost to a patchy signal in an exhibition hall.
Driftrock's event capture forms are mobile-optimised, need only the essential fields, route leads to the nearest dealer automatically, and work without internet so no lead is lost to a patchy signal in an exhibition hall.
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BYD France's Premium Shopping Centre Success Story
"Driftrock transformed our event experience by removing all the friction from lead capture. The difference in conversion rates was remarkable — people were actually completing the process rather than dropping off halfway through."
Geoffrey Dequet
Paid Media Specialist @ BYD France
400+ leads from a single Paris shopping centre activation
BYD France generated 400+ leads from a single Paris shopping centre activation in a few days.
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Everything you need to convert more of the leads you already have.
Capture
40+ lead source integrations. Native social, automotive publishers, events, website widgets. Every lead into one real-time hub.
Konvertieren
AI-powered qualification journeys via WhatsApp, SMS and email. Lapsed lead recovery. 24/7 automated engagement.
Validieren Sie
Real-time email, phone and address validation. Model tree and dealer database matching. Only good leads reach your CRM.
Measure
Downstream tracking to vehicle sale. CRM Conversions API for Meta, Google, TikTok, and more. Cross-market reporting in one dashboard.
Proven to drive sales for data-driven automotive marketers.
Real results from live campaigns. No projections.
2.8x lead volume from the same budget, +56% lower cost per lead
Switching from landing pages to native social lead ads.
BMW
68% Lower cost per lead
5-day deployment from website forms to native Meta Lead Ads with no drop in affiliate performance.
Renault UK
3X Lead-to-test-drive conversion rate
After activating offline conversion signals via Driftrock's Conversions API on Meta.
Volkswagen UK
0.44% UK market share in year one and 15,000+ leads generated
One of the most successful automotive brand launches in UK history.
Jaecoo @ omoda
