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In this article, we're getting into detail on the key differences between Facebook Lead Ads and landing pages. We'll explore the differences to help you decide which format is right for you, and what can you expect.
With the forms being so easy to fill out, there cost per lead is much lower.
However, there are other things to consider. While in most cases, they can replace your landing page, you might want to use them as an add-on in other cases for specific goals.
Here are a few things to remember with lead ads, especially if you have been using landing pages for lead gen for a while:
- The Lead Quality is likely to be lower, if you don’t follow best practice tips to increase quality.
- With a landing page you have as much real estate as you need to educate the customer on your proposition. With Lead Ads, you have to get the important points across quickly. Make sure you use all the features available to educate the customer like a Welcome Screen.
- Someone who visits your page is probably already looking for something specific. Someone who clicks a Lead Ad, was just browsing their news feed. It’s important to optimise your ad, offering and follow up communication with this in mind.
- With a landing page you generally want to capture everyone who visits the page. With Lead Ads, you want to generate the highest number of quality leads from your budget, and audience target. This fundamentally changes how you should construct your form (more on this later).
- Lead Ads are extremely easy to setup and maintain vs a landing page. This makes them perfect for quick tests and experiments. For example, perhaps you want to test some homepage headlines. Lead Ads can be used to test different lines, and the quality of lead you get from each!
