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Turn your audience into a revenue stream for automotive brand partners.
Driftrock connects automotive and lifestyle publishers directly into the lead generation programmes of the world's leading OEMs. Offer qualified, validated, deduplicated leads to brand partners with the reporting to prove every lead's value.
Trusted by 35+
Automotive Brands
Automotive Brands
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Why publishers work with Driftrock
Become a direct lead source for OEM programmes
Driftrock is already integrated into the lead generation infrastructure of 35+ automotive brands.
When you join the network, you can connect directly to their campaigns. OEMs are actively looking for publisher partners who can deliver in-market audiences, buyers who are already researching and comparing vehicles, or lifestyle publishers, tapping into broader lifestage and lifestyle audiences to influence higher in the funnel.
When you join the network, you can connect directly to their campaigns. OEMs are actively looking for publisher partners who can deliver in-market audiences, buyers who are already researching and comparing vehicles, or lifestyle publishers, tapping into broader lifestage and lifestyle audiences to influence higher in the funnel.
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Built-in quality controls for long-term partnerships
Driftrock's validation and deduplication tools filter leads before they count against your CPL.
Publishers only get paid for leads that meet brand acceptance criteria, which means brands pay confidently, and you build long-term partnerships.
Publishers only get paid for leads that meet brand acceptance criteria, which means brands pay confidently, and you build long-term partnerships.
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Give brand partners the reporting they need to keep spending
Driftrock's dashboards give Publishers and OEM teams full visibility into publisher performance. Publishers can see in real-time what source, audience, model is performing best, allowing real-time optimisation. When brands can see what's working, they invest more.
You become a performance channel, not a branding or awareness only channel.
You become a performance channel, not a branding or awareness only channel.
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Trusted by 35+
Automotive Brands
Automotive Brands
Ready to turn your audience into a revenue stream?
Talk to the Driftrock publisher partnerships team. We'll explain how the network works, which brands are active in your market, and what it would take to get your first campaign live.
No commitment. A straightforward conversation about your audience and what's possible.
Simple to set up. Built for ongoing performance.
Driftrock handles the technical connection between your website and OEM CRM systems.
You embed Driftrock's lead capture forms on your editorial or listings pages. Leads are routed to the brand in real time. You get real-time performance reporting, enabling you to optimise the campaigns. The brand gets qualified leads they can act on immediately.
Embed high-converting lead capture forms and other sources
Driftrock's website form widgets: banners, modals, inline forms, and slide-ins, are designed to capture leads without disrupting the user experience.
Forms are mobile-optimised, brand-matched, and fast to deploy. Implement website scripts on the site, then make updates and changes in the Driftrock platform, without developer resources needed. You can also explore our other sources such as newsletter, events, audience extension via social media, and more.
Forms are mobile-optimised, brand-matched, and fast to deploy. Implement website scripts on the site, then make updates and changes in the Driftrock platform, without developer resources needed. You can also explore our other sources such as newsletter, events, audience extension via social media, and more.
Leads route to the brand's CRM in real time
Qualified leads go directly into the OEM's CRM the moment a form is submitted, correctly formatted with the right vehicle and dealer data attached. No manual exports. No data handling on your side.
Performance reported at source, model, and market level
Driftrock dashboards give you full visibility into which content, placements, and models are generating the most qualified leads. The data makes the case for renewing and scaling the partnership. You can also share relevant statistics with your brand partners.
Cómo el experto en coches multiplicó por 4 los índices de conversión de clientes potenciales de su sitio web
Cómo The Car Expert multiplicó por 4 las tasas de conversión de clientes potenciales gracias a las experiencias con formularios Driftrock
‘the Driftrock forms have had a major impact on our lead solutions and membership sign-up positively influencing our newsletters, audience data platform and in turn our commercial revenues and audience numbers. Best of all, the forms are so easy to implement. A real quick-win for any publisher’
Stuart Masson
Editorial director of The Car Expert
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Everything you need to run a lead generation programme with OEM brands
Automotive marketing expertise
Direct access to a team of experts who understand how automotive marketing works.
Real-time lead validation
Email, phone, and postal address validation runs on every submission. Leads that do not meet brand acceptance criteria are filtered before they count protecting your CPL commercial terms.
Lead capture form widgets
Banners, modals, inline forms, launchers, and slide-ins all optimised for automotive audiences. Deploy across any page type without engineering resource.
Fully Compliant Data Processing
Tailor consent fields to meet brand specific requirements and capture high quality first party data through custom opt-in fields.
Informes
Driftrock's dashboards track every lead to its source, model, and market. You can see exactly which placements and content types are performing giving you the data to grow the commercial relationship.
Real-time CRM routing
Leads go directly to the brand's CRM the moment a form is submitted. No manual steps, no delays, no data handling on your side.
