Webinar: Shifting Focus from Lead Volume to Conversion Quality

on-demand

The 2025 Playbook Of "More Leads At Any Cost" Is Broken. As European OEMs face fierce competition and the rise of AI, the industry is hitting a "Perfect Storm". In 2026, success will not only be defined by lead volume, but by how quickly and effectively those leads are converted into sales.Join experts from Driftrock and Infinity as they reveal the proven playbook for improving automotive conversion rates in 2026.

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Learn how to move beyond vanity metrics and implement a "conversion first" mindset to thrive in a market with lower consumer loyalty and increased brand competition.

What You Will Learn

Navigating This Year’s Trends
Illuminating The Blind Spot: Discover how to use AI and conversation data to capture high-intent signals from offline phone calls.
Real-World Tactics: How to use Meta CAPI to increase conversions and lower cost-per-acquisition

Speakers

Ivor Colson

Head of Marketing, Driftrock

Adam Beckett

Client Partner and CAPI Expert, Driftrock

Matt McGillicuddy

VP Marketing, Infinity

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