Driving 56% lower cost per lead, while boosting lead volume 2.8X with BMW

The Goal: Online to offline campaign optimisation

With a passion for innovation, BMW constantly look to deliver the ultimate customer experience both with their products as well as marketing communications. 

BMW wanted to help customers on Facebook & Instagram enquire about vehicles faster with native lead ads forms. 

It was critical that these leads were seamlessly sent to the CRM in the same way that website leads were. 

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The Approach: Driftrock Reach & Redeem

Leveraging Driftrock’s dynamic dealer lookup technology, custom Facebook and Instagram lead journeys, and real-time CRM integration, BMW decreased test drive and brochure enquiries CPL whilst boosting lead volumes.

Results

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Driftrock helped BMW reduce cost per lead 56%, while increasing lead volume 2.8X using Driftrock's lead management and reporting technology.

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