solutions

Increase EV Lead Volume

Reach high intent EV audiences, optimise campaigns and boost conversion rates to drive more EV sales.

Trusted by 35+
Automotive Brands

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The Way EV Buyers buy cars Is changing

Digital-First buyers

90% of EV buyers prefer to use online channels for research [EY].

Brand Loyalty is Shifting

Up to 70% of EV and BEV buyers are open to switching brands when going electric [McKinsey].

Faster Purchase Decisions

EV buyers are making decision 49 days quicker compared to last year [Driftrock].

15K

OMODA & JAECOO

Leads generated in first 30 days of a new brand launch into the UK market

210%

Publisher Network

Year-on-year EV lead increase through Driftrock's publisher network

9x

various automotive brands

9x increase in EV lead volume

Target New EV Audiences

Capture high-intent EV buyers across our 4.6M+ publisher network and 20+ lead sources, including Meta, TikTok, and Google. Our clients have cut EV lead costs by 63% while increasing volume 9x.

Native lead ad integrations: Meta, Google, TikTok, LinkedIn...

Automotive marketplace connectors: Auto Trader, Carwow, CarGurus...

Local publisher network with in-market buying audiences

Website form widgets: banners, modals, inline forms, slide-ins

Offline event capture with QR code forms: works without internet

Real-time health monitoring: with automated error flagging

Manage EV Leads

Ensure all leads arrive in your CRM with the correct data, increasing conversion rates.

Automatic lead validation: Driftrock checks emails, phone numbers, and address details in real time to flag invalid or questionable submissions.

Deduplication: It removes repeated leads so sales teams are not wasting time on the same contact multiple times.

Better source tracking: Driftrock tracks leads by campaign, audience, ad, form, and keyword through to conversion, so you can see which sources generate the best quality leads.

Audience refinement: It can sync good leads back into custom audiences, which helps ad platforms find more people similar to your highest-quality prospects.

Optimise EV Campaigns

Build automated audiences and use reporting to optimise campaigns in real time.

Validates for quality signals: Driftrock first checks lead data (email, phone), then sends only qualified events to platforms, helping algorithms distinguish good prospects.

Building lookalikes: Using events to create lookalike audiences—new users matching your converters—while excluding poor performers.

Optimises automatically: With more accurate data, ad delivery shifts to high-converting profiles, reducing cost per quality lead.

Track your metrics easily: Lead Quality Insights, Location Insights, Marketing Insights... We have built-in reports for your team, helping you track it all.