Lead gen on Facebook became a big part of the marketing mix the day that Facebook lead ads came along. Quite frankly, they are awesome. We can’t get enough of them.
But why are we such champions of them for lead capture?
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BMW generated leads with higher purchase intent using Native Lead Ads with Business Locator, whilst decreasing cost per lead by 32%.
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People-based marketing enables us to deliver cohesive marketing communication across all devices and platforms where people hang out. The result is more relevant marketing, and therefore a better return on investment. It’s incredibly powerful, but requires a new approach to planning activity, technology and budget allocation.
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Running and scaling a successful Facebook ad campaign isn’t simply a case of “set it and forget it”. Not yet anyway.
As nice as that would be, there are a number of checks and balances that need to be in place, in order to give yourself and your campaigns the best possible chance of success.
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We at Driftrock are very excited to share with you some brand new developments to lead generation on LinkedIn! The great success of Lead Gen Forms on LinkedIn has prompted them to expand their lead gen capabilities to more LinkedIn products, including Sponsored InMail and Dynamic Ads, and we’re going to take you through this now.
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If you run Facebook ads, you will probably agree that they are mildly addictive. It’s easy to waste a lot of time obsessing over your increasing CPC, and trying to understand why people won't click on your ad with the cute kittens if you display it on the right column.
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If you’re in the B2C space, whether it’s E-commerce, Saas, or Brick-And-Mortar — birthdays are a great opportunity for customer activation. It’s a special time in your customers’ lives that comes once a year, and tossing an offer, a gift, or some other interesting benefit their way can help you reap benefits on both the brand recognition and revenue side of your business.
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if you're reading this post because everything has exploded, remember that it's very common (in all digital marketing channels), and you are not alone! The silver lining is that once you've fixed it, you'll have learnt more about how your marketing campaigns REALLY work, than a year of tweaking campaigns. You have to go through this pain a few times as a marketer, and your overall marketing strategy will be better because of it.
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Since their introduction in 2015 Facebook Lead Ads have proved to be a powerful tool for marketers, allowing the collection of information from potential customers in a way that's quick and easy for them. We’re pleased to share with you some awesome new improvements Facebook have made to Lead Ads to enable marketers to communicate their intended message to users more clearly.
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Social advertising has an endless number of options to choose from. While powerful, its difficult to know what to prioritise. In this post, we'll take you through 5 Facebook & Instagram automotive ads strategies that generate results to add to your media plan today! We'll cover tactics from brand awareness through to second purchase, and beyond.
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If you are looking for purchases, then optimizing your campaign to purchases makes total sense. But in order for Facebook to be able to optimize your campaign, it needs enough previous conversion data to optimize to. Facebook recommend at least 10-20 conversions per day. One of our key Facebook marketing tips is to ensure you reach at least 10 conversions per day.
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This new Act comes into being as of 25th May 2018, and affects any digital and email marketers in the EU. Needless to say, it cannot be ignored. The impact is going to be huge. Start making preparations now.
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1 in 4 minutes on mobile are spent on Facebook & Instagram, so it's critical to include social channels in your customer lifecycle marketing. You already have all the data you need to generate profitable growth from social in your CRM and your other customer databases.
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Buying media on Facebook via the auction is the standard method. However, advertisers familiar with the world of programmatic buying may be more accustomed to buying campaigns with a fixed CPM. Although we recommend buying via the auction for almost any kind of campaign with a KPI beyond reaching a certain number of individuals or hitting a specific number of impressions, Reach and Frequency buying on Facebook does have some benefits over the auction method.
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To run Facebook ads on behalf of someone, you need to have advertiser permissions for their Facebook Ad Account. This walk-through tells you how.
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This guide takes you through how to get yourself up and running, so that you can start building your Facebook ad campaigns.
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Social advertising is the perfect media for acquiring incremental new customers from lead generation. However, by it's nature, you'll acquire customers at all stages in their consideration process. It's critical to optimise for sale, not just cost per lead to ensure quality, and a great customer experience.
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Something that we are asked about time and time again is:
“Why is there a difference between the metrics that Facebook and Google Analytics reports?”
Here is the answer...
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