Facebook’s advertising algorithm is a mystical creature that we all know can seem whimsical at times. If you give it what it needs, however, it can be your most powerful helper. In this blog, we cover top tips on how to help the Facebook advertising algorithm do its magic and get consistently great results.
Read MoreBrands who are truly successful with their Facebook advertising know how to use Facebook ads to nurture customers through their entire lifecycle.
Read MoreFind out how Volkswagen Ireland increased their leads and saw 45x increase in ROI with Facebook Lead Ads.
Read MoreIt’s time to look at Facebook as an acquisition channel and move away from vanity metrics such as likes and brand following. This is the message we wanted people to take away from our joined webinar with Auto Retail Network.
Read MoreFacebook will be migrating budget optimisation to the campaign level in 2019. This will affect the structure of dealership marketing campaigns which often require budget control at the dealership level.
Read MoreDriftrock is now a Facebook Marketplace Listing Partner. Find out how to get started with Facebook Marketplace for Auto Retailers.
Read More1 in 4 minutes on mobile devices is spent on Facebook & Instagram. That is a lot of minutes that you could be using to put your inventory in front of car buyers.
Read MoreMillions of people shop for vehicles on Facebook Marketplace every day. This makes Marketplace a natural fit for auto retailers looking to promote vehicle inventory on Facebook.
Read MoreAccurately measuring marketing performance has always been one of the biggest pain points for digital marketers.
Read MoreWe are excited to share our expert knowledge and learnings from years of running automotive digital marketing campaigns in an exclusive live webinar on 12th December.
Read MoreGenerating leads is great, but when we have lead gen targets to hit it’s easy to forget that we actually care about vehicle sales.
Read MoreAs a Facebook marketer you are probably working hard to optimise your Facebook campaigns in order to drive lower cost leads and get better return on investment.
Read MoreThe automotive industry in the UK is expected to spend £1.75 billion on digital advertising by the end of 2018 and Facebook ads will make up a big chunk of this.
BMW generated leads with higher purchase intent using Native Lead Ads with Business Locator, whilst decreasing cost per lead by 32%.
Read MorePeople-based marketing enables us to deliver cohesive marketing communication across all devices and platforms where people hang out. The result is more relevant marketing, and therefore a better return on investment. It’s incredibly powerful, but requires a new approach to planning activity, technology and budget allocation.
Read MoreRunning and scaling a successful Facebook ad campaign isn’t simply a case of “set it and forget it”. Not yet anyway.
As nice as that would be, there are a number of checks and balances that need to be in place, in order to give yourself and your campaigns the best possible chance of success.
Read MoreWe at Driftrock are very excited to share with you some brand new developments to lead generation on LinkedIn! The great success of Lead Gen Forms on LinkedIn has prompted them to expand their lead gen capabilities to more LinkedIn products, including Sponsored InMail and Dynamic Ads, and we’re going to take you through this now.
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