Have You Leveraged These Unique Birthday-Targeting Features?

If you’re in the B2C space, whether it’s E-commerce, Saas, or Brick-And-Mortar — birthdays are a great opportunity for customer activation. It’s a special time in your customers’ lives that comes once a year, and tossing an offer, a gift, or some other interesting benefit their way can help you reap benefits on both the brand recognition and revenue side of your business.

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Matt Wheeler
What to do when your Facebook ads stop working

if you're reading this post because everything has exploded, remember that it's very common (in all digital marketing channels), and you are not alone! The silver lining is that once you've fixed it, you'll have learnt more about how your marketing campaigns REALLY work, than a year of tweaking campaigns. You have to go through this pain a few times as a marketer, and your overall marketing strategy will be better because of it.

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Facebook Launches New Lead Ad Features

Since their introduction in 2015 Facebook Lead Ads have proved to be a powerful tool for marketers, allowing the collection of information from potential customers in a way that's quick and easy for them. We’re pleased to share with you some awesome new improvements Facebook have made to Lead Ads to enable marketers to communicate their intended message to users more clearly.

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Facebook Marketing Tips: Optimize for link clicks until you have enough conversion data

If you are looking for purchases, then optimizing your campaign to purchases makes total sense. But in order for Facebook to be able to optimize your campaign, it needs enough previous conversion data to optimize to. Facebook recommend at least 10-20 conversions per day. One of our key Facebook marketing tips is to ensure you reach at least 10 conversions per day.

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Reach and Frequency Buying

Buying media on Facebook via the auction is the standard method. However, advertisers familiar with the world of programmatic buying may be more accustomed to buying campaigns with a fixed CPM. Although we recommend buying via the auction for almost any kind of campaign with a KPI beyond reaching a certain number of individuals or hitting a specific number of impressions, Reach and Frequency buying on Facebook does have some benefits over the auction method.

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