Facebook will be migrating budget optimisation to the campaign level in 2019. This will affect the structure of dealership marketing campaigns which often require budget control at the dealership level.
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Driftrock is now a Facebook Marketplace Listing Partner. Find out how to get started with Facebook Marketplace for Auto Retailers.
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1 in 4 minutes on mobile devices is spent on Facebook & Instagram. That is a lot of minutes that you could be using to put your inventory in front of car buyers.
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Millions of people shop for vehicles on Facebook Marketplace every day. This makes Marketplace a natural fit for auto retailers looking to promote vehicle inventory on Facebook.
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Accurately measuring marketing performance has always been one of the biggest pain points for digital marketers.
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We are excited to share our expert knowledge and learnings from years of running automotive digital marketing campaigns in an exclusive live webinar on 12th December.
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Generating leads is great, but when we have lead gen targets to hit it’s easy to forget that we actually care about vehicle sales.
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As a Facebook marketer you are probably working hard to optimise your Facebook campaigns in order to drive lower cost leads and get better return on investment.
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The automotive industry in the UK is expected to spend £1.75 billion on digital advertising by the end of 2018 and Facebook ads will make up a big chunk of this.
BMW generated leads with higher purchase intent using Native Lead Ads with Business Locator, whilst decreasing cost per lead by 32%.
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People-based marketing enables us to deliver cohesive marketing communication across all devices and platforms where people hang out. The result is more relevant marketing, and therefore a better return on investment. It’s incredibly powerful, but requires a new approach to planning activity, technology and budget allocation.
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Running and scaling a successful Facebook ad campaign isn’t simply a case of “set it and forget it”. Not yet anyway.
As nice as that would be, there are a number of checks and balances that need to be in place, in order to give yourself and your campaigns the best possible chance of success.
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We at Driftrock are very excited to share with you some brand new developments to lead generation on LinkedIn! The great success of Lead Gen Forms on LinkedIn has prompted them to expand their lead gen capabilities to more LinkedIn products, including Sponsored InMail and Dynamic Ads, and we’re going to take you through this now.
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If you run Facebook ads, you will probably agree that they are mildly addictive. It’s easy to waste a lot of time obsessing over your increasing CPC, and trying to understand why people won't click on your ad with the cute kittens if you display it on the right column.
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If you’re in the B2C space, whether it’s E-commerce, Saas, or Brick-And-Mortar — birthdays are a great opportunity for customer activation. It’s a special time in your customers’ lives that comes once a year, and tossing an offer, a gift, or some other interesting benefit their way can help you reap benefits on both the brand recognition and revenue side of your business.
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if you're reading this post because everything has exploded, remember that it's very common (in all digital marketing channels), and you are not alone! The silver lining is that once you've fixed it, you'll have learnt more about how your marketing campaigns REALLY work, than a year of tweaking campaigns. You have to go through this pain a few times as a marketer, and your overall marketing strategy will be better because of it.
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Since their introduction in 2015 Facebook Lead Ads have proved to be a powerful tool for marketers, allowing the collection of information from potential customers in a way that's quick and easy for them. We’re pleased to share with you some awesome new improvements Facebook have made to Lead Ads to enable marketers to communicate their intended message to users more clearly.
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