Facebook (Meta) Custom Forms update

Meta recently released a huge update to their native lead gen forms (aka instant forms) product. 

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Through this update:

• Brands can convey their story and connect with their audiences better. 
• Stand out more compared to other lead forms.
• Generate better quality leads & share relevant information immediately.

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Let’s go through the details of the update and we have included a mockup example in the end to give you a better idea. 

How to create a Facebook Custom Form?

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• Create a lead-generation campaign in Facebook
• While creating a form, select the Custom Forms option (this may still be rolling out to all users)

• Once you select the new custom form option, you will have to upload an image (1200×1750) and write a headline (less than 38 characters). 

This will automatically set your colour scheme for the form, depending on the image. You can’t manually change or select the colours. 

• In the next step, you could provide the overview and benefits of filling out this form

• In the “Build your story” section, you have 4 options.

1. How it works: How to sign up or get started with your product/service. You can also use the titles Get Started, More about us, How we are different or Highlights
2. Products: Share details about your product/service. You can also call this section: Product, Services, Best Sellers, Plans, Courses, Programmes 
3. Social proof: Build trust by sharing reviews, accreditations or certificates. You can call this section Review, Accredited by, Certified by and In the news. 
4. Incentives: Motivate people to share their information using rewards. You can add an incentive name, description name and disclaimer. 

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You will have to select one of these options and they may look different depending on what you select. For example, Products and Social proof has a carousel but incentives is text only. 

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Automotive Mockup Example

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We’ve created this mockup ad to give you a better idea. 

Driftrock can help you capture and convert more leads from Facebook and 20+ other lead gen sources. To learn more, Sign Up or Book a Demo.

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