Facebook (Meta) Custom Forms update
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6de00c47ebf4bd1dc5cc1_Screenshot%202023-01-17%20at%205.20.30%20pm.png)
Meta recently released a huge update to their native lead gen forms (aka instant forms) product.
Through this update:
- Brands can convey their story and connect with their audiences better.
- Stand out more compared to other lead forms.
- Generate better quality leads & share relevant information immediately.
Let’s go through the details of the update and we have included a mockup example in the end to give you a better idea.
How to create a Facebook Custom Form?
- Create a lead-generation campaign in Facebook
- While creating a form, select the Custom Forms option (this may still be rolling out to all users)
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dbcb5d1db9190c2a05e1_Facebook%20Custom%20Form%20option.png)
- Once you select the new custom form option, you will have to upload an image (1200×1750) and write a headline (less than 38 characters).
This will automatically set your colour scheme for the form, depending on the image. You can’t manually change or select the colours.
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dbe4fdd166b4e426c8a5_Facebook%20Custom%20Form%20colour%20scheme.png)
- In the next step, you could provide the overview and benefits of filling out this form
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dbff877c2e022487a91d_Facebook%20custom%20form%20overview.png)
- In the “Build your story” section, you have 4 options.
- How it works: How to sign up or get started with your product/service. You can also use the titles Get Started, More about us, How we are different or Highlights
- Products: Share details about your product/service. You can also call this section: Product, Services, Best Sellers, Plans, Courses, Programmes
- Social proof: Build trust by sharing reviews, accreditations or certificates. You can call this section Review, Accredited by, Certified by and In the news.
- Incentives: Motivate people to share their information using rewards. You can add an incentive name, description name and disclaimer.
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dc23877c2ed73d87a9d4_Facebook%20Custom%20Form%20products.png)
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dc33c47ebf8707dc494d_Facebook%20custom%20form%20cards.png)
You will have to select one of these options and they may look different depending on what you select. For example, Products and Social proof has a carousel but incentives is text only.
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dc4d80019b46240e25de_Facebook%20Custom%20Form%20build%20your%20story.png)
Automotive Mockup Example
We’ve created this mockup ad to give you a better idea.
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dc7818d8ea2124f0a915_Example%20form%20overview.png)
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dc83123430f692eacdef_Example%20form%20products.png)
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dc9180019b79a10e2bb2_Example%20form%20questions.png)
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dc9c80b23b8155d938e7_Example%20form%20privacy%20policy.png)
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/63c6dca3594d6ecce3ee94f4_Example%20form%20thank%20you%20page.png)
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