Weather Triggered Ads

Deliver marketing at the perfect moment with weather activated ads for Facebook, Instagram and Google.

  • Get more customers by easily adding new sources.
  • Route quality leads directly to your teams.
  • Hit targets for customer lead generation & vehicle sales.
  • Remove manual tasks & need for developer resource.

Lead Management

Tracking lead customer data made simple

  • Track top-of-funnel website conversions.
  • Track end-to-end 'offline' conversions from your CRM.
  • Optimize Campaigns.
  • Get trusted ROI reporting data.
Features

Weather Triggered Ads

Deliver marketing at the perfect moment with weather activated ads for Facebook, Instagram and Google.
Weather Triggered Ads
Powering automotive data management for 45 OEMs across 11 markets

Weather Triggered Ads in 3 Easy Steps

You can setup Driftrock weather triggers with our simple wizard, with support from our team on weather queries, campaign structure and best practice.

Connect

Connect up your Facebook or Google accounts to Driftrock with a few clicks.

Set Your Queries

Setup your weather queries. For example, IF 'sunny' AND 'above 22ºC' then trigger 'Sunshine Ads'.

Activate & Track

Decide which Campaigns, Adsets or Ads get activated as stop/start or with accelerated delivery.

Increased Engagement

Increased campaign and ad engagement

BMW used weather triggers to trigger their xDrive ads during rainy and snowy conditions, increasing engagement by 33%+

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Campaign Context

Marketing at the perfect moment

Deliver ads during peak or slow times based on temperature or weather conditions. For example, Coke delivered ads when the temperature hit certain levels

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More Return On Investment

Maximise your ROI

With Driftrock you can always leave your weather ads on, allowing you to concentrate on accelerated delivery and thus maximising ROI.

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