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API de conversion
Train your campaigns on vehicle sales. Not form fills.
Most automotive brands send and optimise to one signal in ad platforms: someone submitted a form or optimise to drive maximum number of leads. Driftrock's Conversion API integrations let you send signals and optimise to what actually matters most - valid leads, qualified lead, test drives booked, and vehicle sales closed.
No commitment.
30-minute call with our automotive team.
30-minute call with our automotive team.
Trusted by 35+
Automotive Brands
Automotive Brands
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The algorithm is only as smart as the signals you send it.
If the only conversion event you're sending back to ad platforms is a raw form submission, you're training it to find people who fill out forms. Not buyers. Not people who book test drives.
Building your own CAPI integrations
- 7+ different APIs, each with different match keys, event schemas, and maintenance overhead.
- DIY builds typically cover website events only - CRM conversions, lead validation signals, and off-site actions never get sent.
- No live diagnostics, so coverage gaps go undetected until performance has already dropped.
The cost of doing nothing
- Every campaign trained on form fills is optimising for the wrong outcome.
- The algorithm has no way of knowing high-quality signals are even a possible outcome to optimise toward.
- Competitors using Conversion APIs gain a massive advantage by training their campaigns on real vehicle sales.
Driftrock is the simple & powerful way to integrate Conversion APIs across multiple channels.
Driftrock connects your website, lead forms, and CRM to Meta, Google, TikTok, LinkedIn, Snapchat, and more — and sends back conversion events at every stage of the funnel. No separate builds per platform. No engineering sprints. No coverage gaps going undetected.
1. Set up 7 conversion APIs in a few clicks
Une intégration unique pour activer les API de conversion sur les principales plateformes publicitaires. Maintenir des performances stables sur plusieurs canaux.
2. Avoid development costs
Driftrock assure la maintenance, la surveillance et l'ajout de nouvelles intégrations d'API de conversion pour que vous n'ayez pas à le faire.
3. Trusted Data Experts & Data Compliance
L'équipe d'experts en infrastructure de données de Driftrock est là pour vous aider à naviguer dans un monde sans cuisson tout en adhérant à la conformité GDPR.
4. Maximise event coverage
Triage en direct, diagnostic des événements et rapports pour assurer une couverture et une stabilité maximales.
How It Works
- Identification and capture of required click IDs and identifiers on the website.
- Mise en place et maintenance des intégrations API de conversion côté serveur.
- Mapping et logique pour l'envoi d'identifiants et d'identifiants correspondants aux API.
- Connectez le CRM et d'autres événements hors ligne pour obtenir une vue d'ensemble.
- La technologie Driftrock de vision unique du client pour augmenter les taux de conversion CRM.
- Suivi de bout en bout par Driftrock lorsque les conversions CRM se situent en dehors de la fenêtre d'attribution de 30.
Automotive brands using Driftrock CAPI are already seeing this.
Real results from live campaigns. No projections.
3X Efficiency improvement
After sending confirmed test drive bookings back to Meta as offline conversion events. The algorithm stopped optimising for form fills and started optimising for test drives.
Volkswagen UK
65% Lead-to-test-drive conversion rate
The conversion rate from raw lead to booked test drive achieved after CAPI optimisation — up from a baseline where the algorithm had no downstream signal at all.
Volkswagen UK
7+ Platforms connected
Conversion API integrations across Meta, Google, TikTok, LinkedIn, Snapchat, Pinterest, and more are enabled through a single Driftrock integration.
“The Meta CAPI offline conversion trial has proven to be a big success, by delivering a substantially lower cost per lead and more leads from the same social budget.”
Katie Blesovsky
Performance Marketing Manager @ Volkswagen UK
