Maropost Marketing Tools

Benefits of the Driftrock : Maropost Integration

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1. Multi-Channel Lead Sync for Maropost Marketing Cloud

Automatically sync all your leads through to Maropost Marketing Cloud, from your new and existing lead sources.

• Add your website forms, to track all sources.
• World-leading mapping and transformation rules.
• Automatic re-send of leads if and API downtime is experienced.
• Utilise Driftrock Smart Forms to acquire leads from paid media channels.
• Track all leads through to conversion.

2. Maropost Custom Audience Sync With Google & Facebook

Dynamically sync your CRM records with Google Customer Match and Facebook Custom Audiences, as often as every 3-hours, daily or weekly. Do so to help nurture your leads through the customer journey with personalised messaging.

• Sync your Maropost lists to Facebook Custom Audiences and Google Customer Match.
• Extend your email marketing campaigns to digital channels to increase open-rates.
• Up-weight & down-weight bids based upon buying signals & intent.
• Dynamically update hundreds of Lookalike audiences directly from your highest-quality lists.

3. Advanced Lead Tracking

Track your leads and customers from original click through to eventual purchase, to optimise for purchases and lead quality signals.

4. Retain Compliance with Data Protection Laws

Driftrock processes millions of data-points for the world's biggest enterprise brands, on a daily basis. Featured tools include your ability to choose which fields to destroy, residency and custom Data Protection Agreements.

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