Pardot Marketing Tools

Benefits of the Driftrock : Pardot Integration

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1. Multi-Channel Lead Sync for Pardot

Utilise Driftrock's real-time sync to get your multi-channel lead generation campaign leads into Salesforce Pardot. By doing so you can ensure rapid respond times, no issues with autoresponder content, and instant inclusion in email nurture campaigns.

• Add your website forms to Driftrock to sync everything under one roof.
• Data protection features to stay compliant.
• Mapping rules to make sure no further organisation is needed once leads arrive within your CRM.
• Our team is on hand to help transform and route your data.
• Re-sending of leads in case the API incurs any downtime.

2. Custom Audience Sync With Google & Facebook

Dynamically sync your Pardot records with Google Customer Match and Facebook Custom Audiences, as often as every 3-hours, weekly or daily. Do so to help nurture your leads through the customer journey, with precise, personalised messaging.

• Sync selected records to Facebook Custom Audiences and Google Customer Match.
• Extend your email marketing campaigns to digital, to increase open-rates.
• Retain GDPR compliance by automatically removing those who 'opt-out'.
• Introduce lifecycle marketing techniques.

3. Lead Tracking Features

Track all of your leads and customers through the buying journey, from campaign, keyword, UTM source through to purchase. Optimise for purchases and lead quality signals.

4. Retain Compliance with Data Protection Laws

Driftrock processes millions of data-points for the world's biggest enterprise brands, on a daily basis. Featured tools include your ability to choose which fields to destroy, residency and custom Data Protection Agreements.