How to build a Salesforce lead generation machine

Why build a Salesforce Lead Gen Machine?

As a marketer running lead gen campaigns there are a number of leavers we can control that in marketing;

• Increase the number of qualified leads.
• Increase the quality of leads.
• Increase the conversion rates to purchase.
• It's also important to prove success to your stakeholders, so that you have the freedom and budget to do yet more still.

We're going to share with you how to achieve all that with a simple, effective lead generation machine that works with Salesforce.

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What does the dream Salesforce lead gen machine look like?

Imagine a world where;

1. You can quickly connect new lead generation sources to Salesforce.
2. You convert more of your website visitors to leads.
3. You can track all leads from the source through to a purchase in Salesforce.
4. Leads are continuously nurtured through sequential messaging, LinkedIn, Google and Facebook.
5. You can throw away all your manual spreadsheets and replace with automated reporting that looks great.

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What does good look like?

The diagram below shows a simplified view the various parts of the stack you should consider:

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