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Online to Offline tracking

Track and optimize individual ads through to an offline sale. 

Track individual ads or targeting through to sale. 

By leveraging people data, Driftrock automatically connects upstream marketing data with downstream sales in store or from your sales CRM.

Geo Analysis to optimize location. 

With both online and offline data points, you can run gap analysis across the country to see which locations work, and which don't. 

Offline tracking to EPOS tills, or showrooms. 

Through our data partners Driftrock connects to offline data source out-the-box handling all the complex data cleaning and mapping. 

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How it works

Driftrock's live People-database constantly stiches upstream marketing data with downstream converison data for analysis. 

1. Connect

Connect Facebook, Linkedin or your other marketing sources with a few clicks. 

2. Sync

Start syncing downstream conversion actions by connecting your EPOS, CRM, Call Centre or Coupon Redemption partners. 

3. Analyze

Start tracking and analyzing offline sales using our ad reporting and analysis solutions. Our team is here to help get the most value from the data. 

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Heineken measured online to offline sales in bars from social, whist driving millions of reach and video views.
— Heineken
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