Maintain and Improve ROI from your automotive advertising in a Cookieless world.
The fast & secure way to integrate all Conversion APIs for enterprise brands.
On the 4th January 2024, Google joined Apple in beginning to block 3rd party cookies.
Measurement, Algorithmic Optimisation & Audience Targeting has become harder.
Most marketers miss the fact that without sending conversions to the ad platforms, Algorithmic Optimistio can't occur, & campaign performance significantly drops.
Unless advertisers enable Conversion APIs, campaign performance will drop significantly (in fact, it already has on iOS devices).
Early movers already benefit from a 22% increase in conversions* [META CASE STUDY]. Once the cookie dies later this year, this will increase significantly.
All major marketing platforms like Meta, Google & Linkedin now provide Conversions APIs, which allow you to share customer action data, e.g. key page views/ clicks, test drive requests, car configurations, etc.
Complex, costly setup
Maintenance and incomplete coverage
Website events are not enough
Driftrock’s powerful software and expert team make it easy to set up Conversions API integrations for your website and CRM.
Set up 7 conversion APIs in a few clicks
Avoid development costs
Maximise event coverage
Trusted Data Experts & Data Compliance
Identification & capture of required click IDs & identifiers on the website.
Setup & maintenance of server-side conversion API integrations.
Mapping & logic for sending IDs and matching identifiers to the APIs.
Connect CRM and other offline events for the complete picture.
Driftrock single customer view technology to increase CRM conversion match rates.
Driftrock end-to-end tracking where CRM conversions are outside the 30 attribution window.
Install the Driftrock website script (can be done with Tag Manager)
Configure the events that you would like to track.
Decide what, when and where events are sent in the Driftrock interface.
Optionally enable advanced matching with lead form data (recommended for best performance).
Optionally enable CRM conversion tracking (recommended for best performance).
