Conversion API

Integrations

Maintain and Improve ROI from your automotive advertising in a Cookieless world.

Conversion API Integrations

The fast & secure way to integrate all Conversion APIs for enterprise brands.

Powering automotive data management for 45 OEMs across 11 markets

What's happening with cookies in 2024

3rd Party Cookies

On the 4th January 2024, Google joined Apple in beginning to block 3rd party cookies.

Hard Target

Measurement, Algorithmic Optimisation & Audience Targeting has become harder.

Poor Performance

Most marketers miss the fact that without sending conversions to the ad platforms, Algorithmic Optimistio can't occur, & campaign performance significantly drops.

"Advertising campaign performance will decline significantly without Conversion APIs."

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Conversion APIs maintain the signals needed for optimisation

Unless advertisers enable Conversion APIs, campaign performance will drop significantly (in fact, it already has on iOS devices). 

Early movers already benefit from a 22% increase in conversions* [META CASE STUDY]. Once the cookie dies later this year, this will increase significantly.

All major marketing platforms like Meta, Google & Linkedin now provide Conversions APIs, which allow you to share customer action data, e.g. key page views/ clicks, test drive requests, car configurations, etc.

Do you need software to use Conversion APIs?

It is possible to build conversion APIs manually but it is challenging to scale.

Complex, costly setup

7+ Conversion APIs, each with different match keys for every event you want to track.
An application needs to be built to send server-side events.

Maintenance and incomplete coverage

Maintenance is required for each Conversion API + Event Type x Market combination as APIs and your website changes.
DIY builds lack triage and logging to fix errors without engineers.

Website events are not enough

Website-only CAPI misses off-site signals e.g CRM conversions, native lead forms, lead validation.
Advanced features like Meta Conversion Leads Optimization are hard to implement.
DIY builds, and some vendors do not have adequate triage and monitoring for coverage.

Driftrock is the simple & powerful way to integrate Conversion APIs across multiple channels.

Driftrock’s powerful software and expert team make it easy to set up Conversions API integrations for your website and CRM. 

Set up 7 conversion APIs in a few clicks

A single integration to enable Conversions APIs across all major ad platforms. Maintain stable performance across multiple channels.

Avoid development costs

Avoid expensive engineering costs with Driftrock maintaining, monitoring and adding new Conversion API integrations so you don’t have to.

Maximise event coverage

Live triage, event diagnostics and reporting to ensure maximum coverage and stability.

Trusted Data Experts & Data Compliance

Driftrock’s team of data infrastructure experts are here to help you navigate a cookieless world whilst adhering to GDPR compliance.
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How it works

How it works

Website identifiers

Identification & capture of required click IDs & identifiers on the website.

How it works

Setup API integrations

Setup & maintenance of server-side conversion API integrations.

How it works

Mapping identifiers

Mapping & logic for sending IDs and matching identifiers to the APIs.

How it works

Connect CRM

Connect CRM and other offline events for the complete picture.

How it works

Increase CRM Conversions

Driftrock single customer view technology to increase CRM conversion match rates.

How it works

End-to-end Tracking

Driftrock end-to-end tracking where CRM conversions are outside the 30 attribution window.

Getting Started

Getting Started

Install Script

Install the Driftrock website script (can be done with Tag Manager)

Getting Started

Configure events

Configure the events that you would like to track.

Getting Started

You choose your event actions

Decide what, when and where events are sent in the Driftrock interface.

Getting Started

Enable advanced matching

Optionally enable advanced matching with lead form data (recommended for best performance).

Getting Started

Enable CRM tracking

Optionally enable CRM conversion tracking (recommended for best performance).

Plus Driftrock's Automotive Marketing Platform gives you:

Lead Management

  • Discover & connect +20 automotive sources securely with your CRM.
  • Automatically validate & route leads to your sales teams.

Affiliate Publisher Management

  • Manage, dedupe, validate & quality leads from local publisher.
  • Get leads from informed, ready-to-buy customer & easily manage CPL.

Automotive AI Assistant

  • The future of automotive marketing.
  • Generate ready to buy customers.

Plus Driftrock's Automotive Marketing Platform gives you:

Lead Management
  • Discover & connect +20 automotive sources securely with your CRM.
  • Automatically validate & route leads to your sales teams.
Affiliate Publisher Management
  • Manage, dedupe, validate & quality leads from local publisher.
  • Get leads from informed, ready-to-buy customer & easily manage CPL.
Automotive AI Assistant
  • The future of automotive marketing.
  • Generate ready to buy customers.

Plus Driftrock's Automotive Marketing Platform gives you:

Lead Management
  • Discover & connect +20 automotive sources securely with your CRM.
  • Automatically validate & route leads to your sales teams.
Affiliate Publisher Management
  • Manage, dedupe, validate & quality leads from local publisher.
  • Get leads from informed, ready-to-buy customer & easily manage CPL.
Automotive AI Assistant
  • The future of automotive marketing.
  • Generate ready to buy customers.

Plus Driftrock's Automotive Marketing Platform gives you:

Lead Management
  • Discover & connect +20 automotive sources securely with your CRM.
  • Automatically validate & route leads to your sales teams.
Affiliate Publisher Management
  • Manage, dedupe, validate & quality leads from local publisher.
  • Get leads from informed, ready-to-buy customer & easily manage CPL.
Automotive AI Assistant
  • The future of automotive marketing.
  • Generate ready to buy customers.

Plus Driftrock's Automotive Marketing Platform gives you:

Lead Management
  • Discover & connect +20 automotive sources securely with your CRM.
  • Automatically validate & route leads to your sales teams.
Affiliate Publisher Management
  • Manage, dedupe, validate & quality leads from local publisher.
  • Get leads from informed, ready-to-buy customer & easily manage CPL.
Automotive AI Assistant
  • The future of automotive marketing.
  • Generate ready to buy customers.

Plus Driftrock's Automotive Marketing Platform gives you:

Lead Management
  • Discover & connect +20 automotive sources securely with your CRM.
  • Automatically validate & route leads to your sales teams.
Affiliate Publisher Management
  • Manage, dedupe, validate & qualify leads from local publishers.
  • Get leads from informed, ready-to-buy customers & easily manage CPL.
Website Forms
  • Increase conversion rate from your website.
  • Capture UTM tracking with leads for end-to-end tracking to purchase.
Automotive AI Assistant
  • The future of automotive marketing.
  • Generate ready to buy customers.