Lead

Management

Make lead customers generation simple

  • Hit targets for customer lead generation & vehicle sales.
  • Get more customers by easily adding new sources.
  • Route quality leads directly to your teams.
  • Remove manual tasks & need for developer resource.

Conversion API Integrations

Tracking lead customer data made simple

  • Track top-of-funnel website conversions.
  • Track end-to-end 'offline' conversions from your CRM.
  • Optimize Campaigns.
  • Get trusted ROI reporting data.

What's up with

Lead Generation?

Integrators & CRM connectors alone don't cut it.

Integrator tools can transfer data from social platforms into CRM.
Some CRM & CDPs have native connectors e.g Meta lead ads.

But

Not all the automotive lead sources - fewer leads/ higher CPL.
No quality control - poor quality leads.
No triage or monitoring tools - lost leads.
No modal or dealer management - manual work for agencies.

Driftrock's lead Ad integration

Integrator tools can transfer data from social platforms into CRM.
Driftrock
CRM
Integrator Tools
audiences
email validation
phone validation
address validation
triage & monitoring
vehicle model management
dealer location management
routine rules
+20 lead source integrations (including)
Meta
Google
TikTok
X (Twitter)
Snapchat
YouTube
Vimeo
Pinterest
Quora

Integration features:

Lead Ad

Lead Source Library

Option to integrate campaigns from +20 Lead Sources.

An illustration of leads going to driftrock, driftrock monitors your data and send valid leads to your CRM

Data Validation

Get real customer email, phone & address details.

An illustration of leads going to driftrock, driftrock monitors your data and send valid leads to your CRM

Routing

Set rules about which leads to accept / reject & route them to your sales teams.

An illustration of leads going to driftrock, driftrock monitors your data and send valid leads to your CRM

Model Management

Keep your vehicle models & specifications up-to-date.

An illustration of leads going to driftrock, driftrock monitors your data and send valid leads to your CRM

Location Management

Keep your local dealers & sales rooms up-to-date.

An illustration of leads going to driftrock, driftrock monitors your data and send valid leads to your CRM

Triage & Monitoring

Ensure all your customer data is delievered successfully to CRM tools.

An illustration of leads going to driftrock, driftrock monitors your data and send valid leads to your CRM

Audiences

Re-target segments customers across multiple marketing sources.

An illustration of leads going to driftrock, driftrock monitors your data and send valid leads to your CRM

Driftrock Toolkit

Other products available

Conversion API Integration
  • Powerful end-to-end tracking.
  • Easily deploy multiple ad platform Conversion APIs with a single tool.
  • Track web engagement 'top of funnel' & CRM 'offline' conversions & sales.
Affiliate Publisher Management
  • Manage, dedupe, validate & qualify leads from local publishers.
  • Get leads from inbound, ready-to-buy customers & easily manage CPL.