Automotive Lead Management

Make lead customers generation simple

Hit targets for customer lead generation & vehicle sales.
Get more customers by easily adding new sources.
Route quality leads directly to your teams.
Remove manual tasks & need for developer resource.

Tracking lead customer data made simple

Track top-of-funnel website conversions.
Track end-to-end 'offline' conversions from your CRM.
Optimize Campaigns.
Get trusted ROI reporting data.

What's up with

Lead Generation?

Integrators & CRM connectors alone don't cut it.

Integrator tools can transfer data from social platforms into CRM.

Some CRM & CDPs have native connectors e.g Meta lead ads.

But

Not all the automotive lead sources - fewer leads/ higher CPL.

No quality control - poor quality leads.

No triage or monitoring tools - lost leads.

No modal or dealer management - manual work for agencies.

Driftrock's lead Ad integration

Integrator tools can transfer data from social platforms into CRM.

Driftrock

CRM

Integrator Tools

audiences

email validation

phone validation

address validation

triage & monitoring

vehicle model management

dealer location management

routine rules

+20 lead source integrations (including)

Integration features:

Lead Ad

Lead Source Library

Option to integrate campaigns from +20 Lead Sources.

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An illustration of leads going to driftrock, driftrock monitors your data and send valid leads to your CRM

Data Validation

Get real customer email, phone & address details.

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Routing

Set rules about which leads to accept / reject & route them to your sales teams.

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Model Management

Keep your vehicle models & specifications up-to-date.

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Location Management

Keep your local dealers & sales rooms up-to-date.

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Triage & Monitoring

Ensure all your customer data is delievered successfully to CRM tools.

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Audiences

Re-target segments customers across multiple marketing sources.

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Driftrock Toolkit

Other products available

Conversion API Integration

Powerful end-to-end tracking.
Easily deploy multiple ad platform Conversion APIs with a single tool.
Track web engagement 'top of funnel' & CRM 'offline' conversions & sales.

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Affiliate Publisher Management

Manage, dedupe, validate & qualify leads from local publishers.
Get leads from inbound, ready-to-buy customers & easily manage CPL.

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