Maropost Facebook, Google & LinkedIn Sync

Leverage your Maropost data for high performing Facebook, Google & LinkedIn ads. With our true sync you keep your audiences GDPR ready.

Driftrock Maropost integrations

  • Facebook Lead Ads sync.

  • Facebook Custom Audience Sync.

  • Facebook Offline Conversions sync.

  • LinkedIn Lead Gen Forms sync.

  • Google Customer Match sync.

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1 in 4 minutes on mobile are spent on Facebook & Instagram, so it's critical to include social channels in your customer lifecycle marketing. You already have all the data you need to generate profitable growth from social in Maropost and your other customer databases.

Driftrock helps you leverage this data to help create ads your customers actually want to see. 

 

3 steps to success with the Driftrock Maropost Integration

  1. Acquire new leads from Facebook, Google, LinkedIn and other channels, and sync them to Maropost.

  2. Optimise campaigns for sales, not cost per lead, with end-to-end measurement. 

  3. Extend your Maropost email campaigns to Facebook, for lifecycle marketing.

 
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1. Acquire and sync your leads from Facebook & LinkedIn to Maropost, in real-time

An MIT study* outlines how calling within 1 hour increases conversion 7 fold. Getting leads into the hands of your sales team as quickly as possible is of paramount importance. Simply put, daily manual lead downloads is not going to optimize your conversion rate.

Driftrock can sync leads, from your Facebook lead ads and LinkedIn lead gen forms, directly into Maropost in real time.  

 

2. Optimise for sales, not CPL with downstream measurement

A lead is simply an invitation by someone to start a conversation. With channels like social, you'll acquire a range of in-market and out-of-market leads, so it's critical you optimise your campaigns for sales, not cost per lead. 

With Driftrock we make this easy. Simply connecting up Maropost, we'll start tracking any downstream conversions from the leads you generate. Our downstream reporting:

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3. Enable lifecycle social advertising by extending email campaigns to social. 

Mirror your Maropost drip marketing campaigns, on Facebook.
Automatically add exclusion audiences based on customers who have converted.
Create and automatically update hundreds of Lookalike audiences from Maropost Tags.  
Get in touch below to find out how Driftrock can help you to scale your business.

GDPR and Maropost

Driftrock maintains a 'true sync' between Maropost and your Facebook, Instagram, Google and LinkedIn audiences, meaning you can be sure that as well as records being added, they are also deleted from your audiences as people unsubscribe, keeping you GDPR compliant across social.