How to increase lead conversion rates?
Turn leads in paying customers. Use Convert to engage and nurture your customer relationships with personalised content and communications to drive ROI.
The biggest mistake marketing and sales teams make is thinking in silos. Driftrock empowers your team to automate communication to leads, nurture to purchase and synchronise audiences across platforms to increase ROI.
Here are 5 simple steps marketers can take to increase lead conversion rates and smash targets:
Setup integrations from every source to ensure leads safely arrive in your CRM or email system instantly.
Throw away the CSVs!
Map, transform and clean data for better multi-channel marketing.
Trigger lead notifications for sales and marketing teams via email or SMS.
Track whether those leads have been viewed and actioned by sales teams, so that you can optimize the marketing to sales handoff.
Trigger auto response emails and SMS messages to all leads and ensure an instant response.
Great for sending content to leads like guides and invitations to book meetings with Calendly.
Keep leads, qualified leads and CRM lists in constant sync with Facebook, Google and LinkedIn Ad audiences.
Target, exclude and find Lookalikes of your best leads.
Driftrock makes it easy to enable advance algorithmic optimization like Meta Conversion Leads Optimization and Google Smart Bidding to automatically increase conversion rates.
Driftrock syncs valid, qualified and conversion events to Meta CAPI and Google Offline Conversions without needing to setup a complex integration.
Driftrock's integrations push lead data, pull audience records and pull conversion data.