In the age of People-based Marketing, it's possible to communicate with our customers not only by email or phone, but also with personalised communication on advertising platforms.
Leveraging tools like Facebook Custom Audiences, Google Customer Match and LinkedIn Matched Audiences, we can deliver relevant messaging to customers where they hang out.
Driftrock makes this lifecycle marketing strategy easy, helping you protect privacy, whilst delivering marketing people actually want to see.
With Driftrock you can create lead segments and keep them in sync with Facebook, Google and LinkedIn Audiences to deliver lifecycle marketing that increases conversion rates.
Automatically validate and cleanse leads through Driftrock before sending to your CRM to increase lead quality.
Constantly sync leads and customers to Facebook Custom Audiences for targeting, exclusions and Lookalikes.
Keep your CRM or leads integrated with Google Customer Match for search bid management and YouTube ads.
Nurture your leads and CRM database through LinkedIn Sponsored Content and InMail ads.
As the Data Controller, it is your responsibility to remove consumers from your audiences on Facebook, Google and LinkedIn if they update their preferences. The Driftrock audience sync helps you effortlessly add and remove records as customers update their preferences.
Driftrock's integrations push lead data, pull audience records and pull conversion data.