solutions

Measure & Optimise

Discover the origin of leads & sales, optimise campaigns with conversion data and measure performance all in one place.

Trusted by 35+
Automotive Brands

Book a demo

3X

Volkswaggen UK

Increase in lead conversion rates from Meta Lead Ads

210%

Driftrock EV campaigns

Year-on-year EV lead increase through Driftrock's publisher network

↓ 30% CPL

BYD Spain

30% reduction in cost-per-lead through improved targeting and validation

Understand Marketing Impact

Track campaign results, monitor all channels, identify winning tactics, optimise with data insights, and measure ROI—all in one place.

Live reporting dashboard — granular view by ad, keyword, audience, model, dealer

Downstream tracking — lead to test drive to vehicle sale matching

CRM Conversions API — send offline events to Meta, Google, LinkedIn, TikTok, Snapchat

Website Server-Side Conversions API — future-proof against cookie deprecation

Cross-market reporting — single view of performance across all markets

Get Started Quickly with Template Dashboards

Access insights immediately with ready-to-use templates for marketing, sales, location, channel, funnel, and campaign tracking—no technical expertise required.

Choose How to View Your Data

Visualise your data with geo-location maps, dynamic tables, interactive line graphs, intuitive bar charts, and colorful pie charts for comprehensive analysis.

Start with our Template Dashboards: Lead Quality Insights, Location Insights, Marketing Insights... Save time creating your perfect dashboard with our templates.

Create your own Dashboards: Monitor your data, the way you want —no technical expertise required. Get tailored advice from our Automotive Experts Team.

Optimise Your Campaigns Automatically

Return purchase and lead conversion data to your advertising platforms to target lookalike audiences and generate more qualified leads.

See How Your Campaigns Drive Sales

Unify your upstream and downstream data to reveal which channels and campaigns truly drive revenue growth. Transform insights into sales performance.

Turning digital intent into vehicle sales

70%

of the automotive industry relies on us

1.3M+

automotive leads a year

$1B+

vehicle sales fueled annually

“Driftrock helped us generate specific dashboards to analyse which dealers perform better, which channels perform better, and how to split our budget more efficiently for the next month"

Miguel Lopez

Paid Media & Data Analysis Specialist @ BYD Spain

Volkswagen Increases Meta Lead Conversion Rate 3x with Driftrock

Discover how Volkswagen increased Meta lead conversion rate 3x with Driftrock

Read customer story

x3 conversion rate

On Meta leads

"The Meta CAPI offline conversion trial has proven to be a big success, by delivering a substantially lower cost per lead and more leads from the same social budget. Due to the success of the activity, it will be integrated into our overall lead generation strategy on social for 2024, ensuring we deliver more, better quality leads for the business."

Katie Blesovsky

Volkswagen UK, Performance Marketing Manager