You can't optimise what you can't measure.
Every lead generation marketer knows how important reporting and tracking is, but most people still use time-consuming spreadsheets and don't get the insights they need.
If this sounds familiar, then we are here to help!
Lead generation reporting by it's nature is hard:
Whatever you take from this article, make sure you go beyond just tracking leads and where they come from. Optimising for lead misses out on the true value you should be assigning each source.
Obviously dashboards are very personal to every business, but here are some ideas that we've seen help improve revenue.
All the KPIs above should be possible to breakdown by these kind of dimensions;
Here are a few dashboard chart examples that we recommend marketers add to their Driftrock dashboards as a minimum.
So you could try and create your charts in Excel, but here's where the Driftrock software comes in!
Driftrock automatically creates your lead gen dashboard with a few clicks tracking leads from click to conversion.
Get started for free!
Track leads by UTM source, medium, campaign, content and term through to purchase.
View your funnel performance, and filter charts by anything you care about e.g Source, product, location.