There are now more lead sources than ever. To beat the competition, it is essential to understand where your conversions are coming from, not just leads.
Connect or create all your lead sources to bring data under one roof.
Connect your CRM or upload conversion files to start matching conversions.
Driftrock lead generation reports automatically build themselves for you.
Most marketers have a good picture of the cost per lead from various channels, but the ones that can track conversions have a huge advantage over the competition.
By understanding the cost per qualified lead & cost per sale of each campaign, you can afford to outbid the competition or optimise campaigns.
Track & report your lead sources in 4 easy steps:
View your funnel performance, & filter charts by anything you care about e.g. Source, Product, Location.
Track leads by UTM source, medium, campaign, content & term through to purchase.
Breakdown your marketing data by any field to generate insight for your team.
Track your key touchpoints, or filter lead data to build new KPIs. For example, create "Quality Leads" as a KPI.