Increase the ROI with lead tracking & optimisation

There are now more lead sources than ever. To beat the competition, it is essential to understand where your conversions are coming from, not just leads.

Lead capture sources

Lead tracking without the manual work

1. Connect Sources

Connect or create all your lead sources to bring data under one roof.

2. Automate Conversions

Connect your CRM or upload conversion files to start matching  conversions.

3. Analyse results

Driftrock lead generation reports automatically build themselves for you.

Do you need software to track your leads?

Most marketers have a good picture of the cost per lead from various channels, but the ones that can track conversions have a huge advantage over the competition.

By understanding the cost per qualified lead & cost per sale of each campaign, you can afford to outbid the competition or optimise campaigns.

Most marketers only understand cost per lead.

  • Spending money on leads that don't convert wastes time & money.
  • Paying more for a high-quality lead means you can outbid the competition.

Stop wasting time with manual reports.

  • Partial marketing tracking.
  • Done once in a while.
  • Time-consuming, boring spreadsheets.
  • Np in-flight campaign optimisation.

Driftrock is the simplest way to track & report on all lead sources to increase the ROI from your campaigns.

Track & report your lead sources in 4 easy steps:

Optimise for Conversions

Track leads through to conversion

View your funnel performance, & filter charts by anything you care about e.g. Source, Product, Location.

Optimise your Campaigns

Capture UTM with every lead.

Track leads by UTM source, medium, campaign, content & term through to purchase.

Understand the why

Breakdown charts

Breakdown your marketing data by any field to generate insight for your team.

Optimise your Campaigns

Track all touchpoints

Track your key touchpoints, or filter lead data to build new KPIs. For example, create "Quality Leads" as a KPI.

Part of the Driftrock lead generation toolkit