Increase ad engagement with context
BMW increased ad engagement by 33%+ using weather triggered ads during rain and snow conditions for xDrive.
With Driftrock you can leave weather ads always-on, and accelerate deliver rather than stop start, to simply maximise ROI.
Marketing at the perfect moment
Deliver ads during peak, or slow times based on the weather. For example, Coke delivered ads when the temperature hit target levels.
Weather Triggered Ads in 3 easy steps
You can setup Driftrock weather triggers with our simple wizard, with support from our team on weather queries and campaign structure.
Connect up your Facebook or Google accounts with a few clicks.
2. Setup queries
Setup your weather queries. For example IF raining AND 18º C then trigger 'Rain Ads'.
3. Activate & track
Decide which Campaigns, Adsets or Ads should be activated either as stop/start or with accelerated delivery.