Integrations

Braze Marketing Tools

World-leading Braze marketing tools to support your online and offline campaigns.

Benefits of the Driftrock : Braze Integration

1. Multi-Channel Lead Sync for Braze CRM

Utilise Driftrock's real-time sync to get your Facebook Lead Ads, Google Search Form Ads, YouTube TrueView Form Ads and LinkedIn Lead Gen Form leads into Braze in a matter of seconds. By doing so you can respond to your customers straight away, ensure autoresponder content, and effortlessly add them to your newsletter or nurture campaigns.

  • Custom edits to the Braze integration.
  • Send required hidden fields and advanced tracking codes with every lead.
  • Map & transform your lead data to make sure it arrives in the correct format.
  • Sync all of your leads and analyse them under one-roof.
  • Track all leads from original click through to purchase.

2. Braze Custom Audience Sync With Google & Facebook

Dynamically sync your CRM records with Google Customer Match and Facebook Custom Audiences, as often as every 3-hours, to help nurture your leads through the customer journey with personalised messaging.

  • Sync Braze segments to Facebook Custom Audiences and Google Customer Match.
  • Extend your email marketing campaigns to digital.
  • Up-weight & down-weight bids based upon buying signals & intent.
  • Dynamically update hundreds of Lookalike audiences directly from your highest-quality lists.

3. Advanced Lead Tracking

Track your leads and customers from original click through to eventual purchase, to optimise for purchases and lead quality signals.

4. Retain Compliance with Data Protection Laws

Driftrock processes millions of data-points for the world's biggest enterprise brands, on a daily basis. Featured tools include your ability to choose which fields to destroy, residency and custom Data Protection Agreements.