Mailchimp marketing tools

Benefits of the Driftrock : Mailchimp Integration

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1. Multi-Channel Lead Sync to MailChimp Lists

Utilise Driftrock's real-time sync to get your Facebook Lead Ads, Google Search Form Ads, YouTube TrueView Form Ads and LinkedIn Lead Gen Form leads straight into your Mailchimp lists. By doing so you can respond to your customers straight away, ensure autoresponder content goes out, and effortlessly add them to your newsletter or nurture campaigns.

• Built with enterprise, small and medium businesses in mind.
• Track leads through your campaigns.
• Map & transform your lead data to make sure it arrives as expected.
• Ideal for multi-channel marketers.
• Track all leads from campaign through to conversion.

2. Mailchimp Custom Audience Sync With Google & Facebook

Dynamically sync your CRM records with Google Customer Match and Facebook Custom Audiences, as often as every 3-hours, to help nurture your leads through the customer journey with personalised messaging.

• Sync your Mailchimp lists to Facebook and Google, as Custom Audiences.
• Extend email marketing strategies and drip campaigns to Facebook and Google.
• Automatically add exclusion audiences based on customers who have already converted.
• Create and update Lookalike audiences directly from your database, all automatically.

3. Online to Offline Tracking

Track your leads and customers from online click through to offline purchase, to optimise for lead quality signals.

4. World-Leading Data Protection Features

Driftrock processes millions of data-points for the world's biggest enterprise brands, as well as independent SMBs, on a regular basis. Featured tools include your ability to choose which fields to destroy, residency and custom Data Protection Agreements.