Automotive Lead Generation

The #1 automotive lead generation platform to capture & convert more leads. BMW saw a 54% lower cost per lead & 2.3X boost in lead volumes.

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Driftrock's software powers lead generation for 22 brands and over 500 dealerships.

Automotive Strategies powered by Driftrock

Driftrock's software helps both automotive brands and dealers activate advanced lead generation strategies not possible natively.

Connect 20+ lead sources

Drive more leads from 20+ lead sources and Driftrock's website and chat assistants. Connect automotive sources like AutoTrader, heycar and eBay motors.

Increase Lead Quality

Validate, cleanse and optimise leads for quality. Validate emails, phone numbers and addresses for all your incoming leads, so only real in-market leads that have been cleansed and validated are sent through to your sales team.

Automated lead sync to your DMS

Throw away your manual CSVs! Driftrock connects with any DMS, CRM or database including popular automotive integrations CDK Elead, RapidRTC, Dealerweb, VinSolutions, Dealer Socket, ADF/XML and more.

Track leads to purchase

Track and optimise leads from campaign, keyword, ad and portal through to purchase. Create in-depth reporting with validation activated, allowing you to optimise for real valuable leads.

Increase lead conversion rates

Increase lead conversion rates with automated lead nurturing on Facebook, Google and LinkedIn.

Move inventory faster

Sell inventory faster with local, personalised ads, dynamic inventory ads and Facebook Marketplace.

Top Automotive Lead Sources you can activate with Driftrock

AutoTrader Lead Generation

Capture high intent automotive leads from AutoTrader. Convert more leads through real-time sync and validation.

heycar Lead Generation

Generate high-performing automotive leads from heycar. Sync and validate the leads in real-time to increase your conversion rate.

Automotive Chat Assistant for Messenger

Capture more high quality leads from Facebook & Instagram with the Driftrock automotive chat assistant.

Facebook Lead Ads

Facebook Lead Ads typically see a 50%+ cost per lead saving vs a normal website form due to the fast loading, pre-filled native forms.

Google Discovery Lead Form Ads

Drive more leads from targeted audiences using Lead Forms with Google Discovery.

Google Lead Form Extensions for Search Ads

Boost the volume of leads from your PPC search campaigns.

Driftrock Inline Lead Forms for your website

Smarter inline website forms to capture and track more leads.

Driftrock Website Banner Lead Forms

Generate more leads from your website with slide-in banner forms.

LinkedIn Lead Gen Forms

Native pre-filled lead generation forms with a typically 50% lower cost per lead.

TikTok Lead Generation Ads Guide

TikTok lead generation forms are a native lead generation form that saves the customer time and drives more leads.

Print Lead Generation

Turn your readers into trackable, digital leads with QR codes and print-specific lead generation forms.

Automotive Chat Assistant for Display

Capture more leads from display with an embedded chat assistant in the ad unit.

Get started free to discover, connect and track more leads.

Driftrock Helps Drover Reduce Registration Costs & Acquire New Subscribers.

Helping MINI Localise Retailer Marketing & Increase Service Bookings, at scale.

Scaling Localised Retailer Marketing & Reducing CPL for FCA.

Start generating more leads and sales today.

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