Driftrock Segments allows you to segment and analyse your leads.
If you ask lead qualifying questions in your lead forms and would like to filter for these or analyse users’ answers in Segment Insights, please get in touch with your Driftrock contact to get these added.
Driftrock’s Multichannel Reports tool allows you to report on all of your lead sources in once place.
To get started, ensure you’ve created segments for each of the values you’d like to report on in Driftrock Segments.
With Driftrock you can track all of your lead gen sources, campaigns, ads and affiliates through to a purchase or conversion event.
To use this feature you must first be syncing leads through Driftrock to your CRM. To get started with Downstream Tracking, get in contact with your Account Manager to get your conversion data uploaded into Driftrock.
You can also visualise your customers on a map in real-time using Driftrock’s Geo-analysis tool.
First, ensure you’re asking customers for their postcode in your forms, and that you’re storing this information in Driftrock Field Settings.
Then head to Geo-analysis in the Driftrock dashboard.
Select the Segment you’d like to view on a map.