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Lead Tracking and reporting

How to track leads from source through to conversion with Driftrock

The best performing lead gen marketers optimise campaigns for conversion, not just lead volumes. This is critical to stay ahead of the competition, and ensure sales teams are able to drive revenue at scale.

Driftrock makes it easy to track leads from the source, campaign, ad or keyword through to conversion so that you can optimise campaigns based on the conversions that matter rather than just top funnel leads.

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