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How to set up a lead form in LinkedIn Campaign Manager

Why and how to use Driftrock Smart Forms to drive more leads and sales.

Ensure you are an ‘Account Manager’ or ‘Campaign Manager’ on the Ad account before you proceed.

There are two ways you can create a lead gen form in Campaign Manager. You can create and attach a lead gen form when setting up your Lead Generation objective campaign, and you can also create a form from Account Assets. Account Assets is located at the top of your Campaign Manager homepage.

Form details

  • Select the language you’d like your form to be displayed in, an offer headline and further details.
  • Privacy policy URL - Enter the link to your privacy policy, this will be displayed at the bottom of your form
  • Privacy policy text - Enter your own custom terms and conditions here.
  • You can also add in multiple checkboxes to enable users to opt into individual offers or channels.

Lead details & custom questions

Select which questions you’d like to ask in your form here.

Note: LinkedIn allows you to select up to 12 fields including custom questions.

Profile information

LinkedIn will pre-populate form fields from these categories with a member's contact and professional demographic details (based on the information they have shared on their LinkedIn profile).

The following fields can be edited by the user:

  • Work email address
  • Work phone number
  • Personal email address
  • Personal phone number
  • Gender
  • Any fields that the member does not have filled out on their LinkedIn profile

Custom questions

LinkedIn allows you to enter up to 3 custom questions to request additional information from the user.  E.g multiple choice questions;‘Select a car model’, or ‘Choose a course’. These questions require the user to enter an answer.


You can add a custom thank you message and add a click through link here.

Choose from the following CTA buttons to appear at the bottom of your form.

  • Visit company website
  • Learn more
  • View now
  • Download now
  • Try now

Once you've built your form, head to Driftrock to set up your lead sync to sync your leads to your CRM.