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Automotive Chat Assistant for Messenger

Capture more high quality leads from Facebook & Instagram with the Driftrock automotive chat assistant.

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What is the automotive chat assistant for Facebook Messenger?

The automotive chat assistant for Messenger provides the customer a way to discover and enquire about a vehicles directly in Messenger chat conversations.

Driving customers to the Messenger chat assistant through Click to Messenger Ads provides a brilliant way to capture high quality leads.

The chat assistant is designed and optimised for automotive lead capture, and optimised by the Driftrock team over time to constantly improve performance.

How does it work?

  1. The customer sees a Click to Messenger Ad in their News Feed.
  2. The customer clicks on the ad and engages with the chat assistant
  3. The chat assistant helps them decide on the model or enquiry type.
  4. If you are collecting dealer location preferences then the chat assistant will offer a "find your nearest dealer" lookup.
  5. The customer makes their enquiry and the lead is processed by Driftrock and sent to you Destination of choice.
  6. Track and optimise your campaigns with the Driftrock end-to-end reporting.

Example Ad

How to setup your automotive chat assistant

Reach out to your Driftrock customer success manager to start the custom setup process.

Here's a quick overview of what to expect:

  1. Configure your settings in Driftrock e.g models and retailer locations.
  2. Decide on your campaign type e.g single model, range, discovery (all models) and the lead types you would like to capture.
  3. Setup a Click to Messenger Ad campaign in Facebook Ads Manager.
  4. The customer clicks on the ad and engages with the chat assistant to make their enquiry.
  5. Track and optimise your campaigns with the Driftrock end-to-end reporting.


Requirements

  • The Driftrock automotive chat assistant - can also be used in Display ads and your website. 
  • Upload your retailer locations (for dealer lookup).
  • Configure your chat assistant settings and vehicle information.

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