Facebook Lead Ads typically see a 50%+ cost per lead saving vs a normal website for due to the fast loading, pre-filled native forms.
Facebook Lead Ads (Facebook Instant Forms in Ads Manager), are lead forms that can be attached to your ads.
The forms are native to Facebook, so load instantly. They pre-fill with the users profile information to save time with a simple experience on mobile.
This results in great performance for marketers too. We usually see a 50% lower cost per lead compared with sending to a website landing page.
Setting up in Facebook Ads Manager
Syncing to your CRM
It's critical to respond to the leads you receive right away to increase conversion rates. Driftrock enables you to sync instantly and securely to your CRM or custom system.
Tracking & optimisation
Make sure you constantly optimise and tweak your campaigns to maximise return on investment.
If you are using Driftrock to sync your leads, then you'll have a dashboard of useful reports to help you optimise for lead quality and cost.
With Driftrock it's also possible to track leads through to a purchase.
Simply connect your CRM, configure your conversion touch points, and you'll be able to optimise for downstream conversions in your Driftrock reports.
Yes! Facebook Lead Ads are a great way to drive lower cost leads at scale.
Here s a few quick tips to get you started:
The Driftrock team is also on hand to help you optimise your campaigns.
Like all Facebook Ads, the cost per lead will vary based on your industry vertical, budget, value proposition etc. The best idea is to test with a reasonable budget. You can assume that you'll be able to optimise performance by a further 50% after the first campaign.
Here are some indicative costs to get you started: