Snapchat Autofill lead forms pre-fill webforms with the users profile information to save them time.
This is great for the customer, and also significantly lowers the cost per lead compared to sending to a normal web form.
Here's a typical user journey with Snapchat autofill forms:
With Driftrock, you can launch Snapchat Autofill-ready forms in minutes without any coding.
Create your landing page form
You need a webform that has been configured for Snapchat auto-fill.
Setting up in Snapchat Ads Manager
Login to Snapchat Ads Manager:
Tracking & optimisation
You can quickly and easily add UTM tracking in Snapchat Ads Manager to track your campaign.
Driftrock will automatically pull the UTM parameters and attach them as hidden fields for each lead you generate.
The same UTM parameters will appear in your Google Analytics tracking as well.
Driftrock's integrations push lead data, pull audience records and pull conversion data.