The Ultimate Lead Quality Playbook

Learn the top strategies from our experience working with BMW, Open University, VW and many leading brands here at Driftrock.
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Lead capture sources

What's included in the playbook?

  • Why you should optimise your lead quality?
  • The playbook
    Tracking - Identify what leads are high quality in a simple scalable way.
    Optimisation - Basic optimization to apply to all campaigns, plus advanced tactics to experiment with.
    Validation - How to ensure only valid leads reach your sales team or database.
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