In email marketing, which is seen as an incredibly effective and essential part of any company’s marketing strategy, open rates of 25% are considered to be very strong. We were convinced that we could deliver better results by extending an email marketing campaign to Facebook.
Driftrock has worked with premium online menswear brand, Spoke, and luxury holiday retailers, Secret Escapes, to drive down their CPL and CPA with multi-platform marketing. Both retailers were interested in optimising the placement of their ads, so we conducted an experiment to see the benefit (if any) of rolling out your ads across both Facebook and Instagram simultaneously.
At Driftrock we love thinking of smart ways of using real world data to get better results from digital marketing campaigns. In this post we're going to show you how BMW UK is using real-time weather data to trigger their latest Facebook advertising campaigns, using our technology to reach people at the perfect moment.